Wednesday, March 31, 2010

Spicy Pickle Franchising, Inc. (SPKL.OB) Expands in Houston, Texas

Spicy Pickle Franchising, Inc., based in Denver, CO, announced today that they have expanded and opened a second “Spicy Pickle” restaurant in Houston, TX. This new restaurant has a prime location next to the home of the NFL’s Houston Texans, Reliant Stadium. The restaurant is on the retail level of a 300-unit apartment complex and right down the street from the Texas Medical Center, which has over 100,000 patients daily and employees 50,000 people, further solidifying the restaurant’s exposure.

The Spicy Pickle CEO, Marc Geman, regarding the location was quoted as saying: “This location is in the middle of our target demographic serving both the daytime residential and entertainment complexes frequented by our typical customer. It will also serve beer and wine to accommodate an early evening and dinner business. The restaurant will keep extended hours to accommodate its customers. We believe that this will be a very busy location.”

This press release comes on the coat tails of earlier announcements from March 22nd when Spicy Pickle announced the opening of restaurants in California and Vancouver. The restaurant in Vancouver was a “Bread Garden Café” which is another fast casual restaurant of Spicy Pickle. The Bread Garden Café is the third recently that has been opened in the downtown area by a franchisee and the fifth overall.

Founded in 1999, Spicy Pickle Franchising, Inc. serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. Spicy Pickle Franchising, Inc. also operates as franchisor for Bread Garden Urban Cafes, a bakery cafe concept with restaurants in the metropolitan Vancouver, Canada area and British Columbia.

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