Wednesday, February 17, 2010

CitySide Tickets, Inc. (CIST.PK) Has Your Ticket

CitySide Tickets, a leader in nationwide ticket sales for sporting events, concerts, and theater, provides consumers with easy and affordable access to the hottest events in America. They offer a diverse range of tickets through their website at www.CitySideTickest.com, where visitors can also sell their own tickets. Based in Boston, the company is now spreading its influence in the industry through the acquisition of smaller ticket firms across the country.

Below is a small sample of the type of events offered.

• Concert Events – Taylor Swift, Bon Jovi, Elton John & Billy Joel, Black Eyed Peas, Mariah Carey, AC/DC, Phantom of the Opera, Wicked
• Sporting Events – Major League Baseball, NBA Basketball, NFL Football, NHL Hockey, Monster Jam, National Finals Rodeo, Ultimate Fighting Championship, U.S. Open Tennis Championship, WWE-World Wrestling Entertainment
• NASCAR Racing – Daytona 500, Atlanta Motor Speedway, Indianapolis Motor Speedway, Michigan International Speedway, Pocono Raceway, Watkins Glen International, Phoenix International Raceway, and many more.

To many, CitySide represents the latest and greatest example of the electronic democratization of secondary ticket sales, a long needed move away from professional scalpers who would truck in vagrants to stand in line and buy up all the tickets, which they might then end up selling for ten times face value to average consumers. Today, the box office is open 24/7 across the country. The best primary tickets are still often reserved for season ticket holders and corporations, but primary holders are often free to sell them online, in highly visible competition with everyone else. Furthermore, secondary tickets are available to anyone, with the ticketing company getting a small fee versus an outrageous markup.

The system doesn’t prevent someone from buying up tickets and re-selling them later. But, because the box office is open to anyone at any time, with real competition and transparency, it makes the whole process a lot less risky. It also makes season ticket holding more affordable, since it’s now easier for such holders to sell off the tickets they don’t use. It brings the average consumer back into the equation, spreading the value more evenly. For CitySide Tickets, it represents a huge and growing marketplace.

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