Reed’s, Inc. announced this morning that it has expanded its relationship with Weis Markets (NYSE: WMK). The company’s products will now be sold in all 154 Weis stores and will include an additional product. Weis Markets is a regional grocery chain headquartered in Sunbury, PA.
“Weis Markets is an important regional grocery retailer for Reed’s,” commented Neal Cohane, Senior VP of Sales & Marketing. “The most important element of this expanded relationship is the movement of the product from the ’specialty/natural’ aisle into the main beverage aisle. This will give Reed’s and Virgil’s substantial increased visibility and competitive pricing.”
Mr. David Hepfinger, President & CEO of Weis Markets stated, “We are extremely excited about expanding our offerings of the Reed’s & Virgil’s brands to all 154 Weis locations. We are pleased to pass on tremendous savings on this great, all natural brand to our loyal customers.”
Mr. Chris Reed, Founder and CEO of Reed’s, Inc. added, “Weis Markets represents the type of relationships we are trying to build in the mainstream grocery marketplace. We have negotiated the movement from a slower traffic area of the store to the fast-paced mainstream beverage aisle. We have also negotiated lower retails by getting all the parties working together to maximize brand volumes and profits. We expect to see a significant increase in sales from Weis Markets, similar to the other supermarket chains where we have this enhanced relationship.”
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