Consorteum Holdings, Inc. announced this morning that it has proceeded with a joint venture relationship with a company focused on the loyalty and rewards industry. According to the press release, this joint venture will be implemented through a new company named “My Golf Rewards,” a majority-owned subsidiary of Consorteum Holdings, Inc.
This new company will acquire a license for a new technology platform to provide loyalty and retention programs targeted toward the North American Golf Industry. Loyalty programs are becoming a vital part of most businesses to help drive new revenues and encourage loyalty among customers.
Quent Rickerby, President & COO of Consorteum Holdings Inc., stated, “My Golf Rewards offers the golf industry a new and innovative way to better serve and reward its members, while generating new revenue and profit opportunities within the golf facility. The program will enable golf courses to market to their members in a more defined and targeted manner.”
My Golf Rewards will generate its revenues from each participating golf course in the program. Fees are charged on every transaction processed, plus a percentage of the total sale or redemption amount. With more than 15,000 golf course facilities in the United States and 2,000 plus in Canada, there is huge potential for the new venture.
Mr. Rickerby added, “In the future, Consorteum will leverage this new relationship to offer loyalty and rewards solutions to our existing and future clients across a multitude of industries.”
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