Thursday, April 23, 2009

Reed’s, Inc. (REED) Prepares to Ship its Natural Energy Drink

Today, Reed’s, Inc., maker of the top-selling sodas in natural food stores nationwide, announced that it has released its all new Reed’s Natural Energy Elixir, a functional beverage containing Ginger, Camu Camu, Green Tea, Jiaogulin, Goji, Acai, Ginseng, L-Theanine and B Vitamins. The unique energy drink will be sold in natural foods and mainstream markets nationwide in 10.5 oz single-use cans.

“Reed’s Natural Energy Elixir is a next generation energy drink that is fundamentally different from current energy drinks,” stated Christopher Reed, Founder and CEO of Reed’s, Inc. “Current energy drinks borrow from the health of an individual by providing an artificial boost from stimulants like caffeine. The long term effect of our beverage is to increase your basic health and energy levels and not to run you down. We look at it as a product for consumers who were previously not interested in energy drinks because of the ’spike and crash’ syndrome, and the inclusion of artificial ingredients so common to mainstream energy drink products. Reed’s Natural Energy Elixir is different, it’s ‘Real Energy, Naturally.’”

Mr. Reed continued, “Because of our diligence in crafting the Energy Elixir from only the finest ingredients, this is an energy drink that the natural food retailers will carry, unlike the mainstream energy drinks, which have ingredients that would never find their way onto natural foods retailer’s shelves. We therefore believe there is a very large, untapped market, the natural foods consumer, for our Reed’s Natural Energy Elixir.”

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