Options Media Group Holdings, Inc. is a total solution provider for multi-channel and multi-platform digital, internet and direct marketing services. The company’s ESP (Email Service Provider) Platform, for on-demand e-mail marketing, enables advertisers to create, send and track professional and permission-based e-mail marketing campaigns.
Additionally, Options Media, through its subsidiary 1Touch Marketing, provides precision direct and digital marketing solutions. These solutions include: 1Touch Marketing email, SMS and postal lists; lead generation; video SEO, social network advertising, banners and creative services.
Options Media today announced that it has been named a Top 50 list manager in Nextmark’s list quality report. Nextmark Inc., a leading provider of directing marketing tools and resources, recently released its first quarter 2009 data card quality report. One of the companies with a top quality score, named for the first time, was Options Media. Options Media 1Touch Marketing database was ranked #2 in its category.
Marketing director of Options Media, Carol Lustig, stated, “Compared with many other list companies in the industry, 1Touch Marketing lists are relatively new to the market, having been introduced through the Nextmark system in first quarter 2008. To have made it to the Top 50 in our industry for datacard quality in just one year is really a testament to the 1Touch Marketing data team and their desire to be the best.”
Ms. Lustig went on, “Because we know that quality data cards are essential to the list research process, and thereby essential to the growth of our sales through the 1Touch Marketing database, we have put in place measures that assure the information presented to our industry clients, is continually up-to-date and accurate.”
A datacard is a presentation of information regarding a specific segment from a list database. It gives industry professionals all the information they need to order an email, postal or SMS list from a list manager. The Nextmark system acts as a search engine for industry professionals to access specific list segments for advertiser campaigns that need to target an exact audience by demographics, interests or lifestyle factors.
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