Reed’s, Inc. recently exhibited at the Natural Products Expo West, the largest show of its kind on the West Coast. The company’s management team and sales staff were present to promote Reed’s Ginger Brew and Virgil’s products to more than 53,000 industry members and retail consumers. While at the convention, Reed’s signed two new distribution agreements with Middle Eastern distributors, one in Israel and the other in Jordan.
“This show was a major success for us,” stated Christopher Reed, Founder and CEO of Reeds, Inc. “We had two great new products to push, our new Virgil’s Orange Cream Soda and Reed’s Natural Energy Elixir. We gave out over 9,000 samples of our products, which is about 50% more than last year. We penetrated new markets, including our first sales into the Middle East. Our booth had more traffic than any other year at the Expo West. It did not feel like a recession, and it’s obvious that the natural products sector is holding its own and even bucking the trend.”
In a post-expo press release, Adam Andersen, Show Manager, Natural Products Expo West said, “Retail buyers need face to face meetings, particularly in a slower economy. Buyers come to this show to seek out those new products that will fly off their shelves and offer a competitive advantage to their stores.” Expowest.com observed, “Natural Products Expo West 2009 featured more than 1,900 exhibiting companies occupying 300,000 square feet from 28 countries with 482 new exhibitors. The show’s success proved that, despite a cool economy, natural product sales are hot and growing.”
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