- Jerrick’s
Vocal platform creates value for all stakeholders – creators, brands, and
readers
- Harvard
Business Review article articulates why successful digital companies build
virtuous cycles that solve problems
- Vocal’s
strategic virtuous cycle ecosystem increases value for all platform
stakeholders
Using its exclusive platform for digital creators – Vocal
– Jerrick Media Holdings Inc. (OTC: JMDA) has created a
powerful virtuous cycle designed to support and reward creators, brands and
readers alike. At the core of Jerrick’s virtuous cycle is the company’s
commitment to and understanding of virtuous ecosystems, a concept that Harvard
Business Review (http://ibn.fm/pWyI9)
describes as “perhaps the single most important algorithmic distinction between
‘born digital’ enterprises and legacy companies… a clear real-time commitment
to delivering accurate, actionable customer recommendations.”
“Recommendation engines (or recommenders) force
organizations to fundamentally rethink how to get greater value from their data
while creating greater value for their customers,” explained the HBR article,
titled ‘Great Digital Companies Build Great Recommendation Engines’. Certainly,
Jerrick’s Vocal platform fits the article’s analysis that “recommenders’ true
genius comes from their opportunity to build virtuous business cycles: The more
people use them, the more valuable they become; the more valuable they become,
the more people use them.” Importantly, these so-called “recommendation
engines” aren’t just about recommending products for consumers to buy – rather,
this term refers to platforms that enable all types of digital interaction.
“Appropriately designed,” the article explains, “these interactions create
value for your customer and for you. Virtuous cycles can become more virtuous
and valuable.”
In direct contrast to a vicious cycle, a virtuous cycle is a
chain of events in which one desirable occurrence leads to another, further
promoting the first occurrence and so on, resulting in a continuous process of
improvement. Though the premise seems fundamental, many companies struggle with
implementation. Jerrick’s Vocal platform, on the other hand, perfectly embodies
the concept.
All three types of stakeholders involved in the Vocal
platform – creators, brands and audiences – work synergistically throughout
Vocal’s proprietary ecosystem, ensuring a balanced portfolio of revenue
streams, sustainable infrastructures and compounding scalability.
To do this, Vocal provides creators with best-in-class
tools, moderated communities and monetization opportunities. Vocal’s creators
then leverage the platform to provide engaging content for readers across a
huge range of subjects and communities; readers participate by giving creators
feedback and support through tips and pledges. Creators also have the option to
upgrade their free Vocal accounts to a paid Vocal+ premium subscription (first
introduced in May 2019) for access a suite of exclusive value-added features,
rewards and participation in exclusive Challenges (http://ibn.fm/uOInr).
In working with brands via their in-house creative studio
Vocal for Brands, the Vocal team provides brand clients – which include DTC
(direct-to-consumer) brands like Daily Harvest (http://ibn.fm/PKCMr) and
Hims (http://ibn.fm/lMq4V)
– with safety, insightful data and impressive conversions through bespoke paid
branded content campaigns. Vocal pairs brands with already-established creators
on their platform to tell the brand’s story in an authentic, engaging and
non-interruptive way. Readers, then, provide brands with an engaged audience
and valuable conversions.
Jerrick understands that the company succeeds when its
partners – creators and brands – prosper. Consequently, the company is
dedicated to creating scalable and equitable opportunities for all actors and
platform stakeholders. “Virtuous cycles shouldn’t belong to customers alone,”
the HBR article states, a principle Jerrick has embraced. “Wherever
digitalization and data exist in abundance, the power and potential for
recommenders shouldn’t be far behind. The best recommendation for enabling
digital transformation is to enable the digital transformation of
recommendation.”
This is exactly what Vocal’s Virtuous Cycle has done.
Jerrick Media Holdings is focused on the development of
digital communities, targeted marketing of branded digital content and
e-commerce opportunities. To accomplish these objectives, Jerrick envisions,
designs and builds modern technology companies that redefine how people
interact with technology. As the parent company of Vocal, Jerrick has built
and shipped products that have influenced millions of people worldwide.
Those interested in weekly news from Jerrick can sign up
at http://ibn.fm/CYErP
For more information, visit the company’s website at https://Jerrick.media
NOTE TO INVESTORS: The latest news and updates
relating to JMDA are available in the company’s newsroom at http://ibn.fm/JMDA
About QualityStocks
QualityStocks is
committed to connecting subscribers with companies that have huge potential to
succeed in the short and long-term future. It is part of our mission statement
to help the investment community discover emerging companies that offer
excellent growth potential. We offer several ways for investors to learn more
about investing in these companies as well as find and evaluate them.
QualityStocks (QS)
Scottsdale, Arizona
www.QualityStocks.com
480.374.1336 Office
Editor@QualityStocks.com
Scottsdale, Arizona
www.QualityStocks.com
480.374.1336 Office
Editor@QualityStocks.com
Please see full terms of use and disclaimers on the
QualityStocks website applicable to all content provided by QS, wherever
published or re-republished: http://www.qualitystocks.net/disclaimer.php
No comments:
Post a Comment