- John
Hopkins center for psychedelic research dedicated to discovering potential
of mushrooms in support of overall health
- Global
functional-food market forecast to reach $34.3 billion by 2024; both reishi,
cordyceps consumption expected to be in high demand
- Distribution
strategy involves e-commerce, social-media influencer marketing, product
formulation and R&D agreement with Drip Coffee Social
Champignon Brands Inc. (CSE: SHRM) is a
Canadian-based, research-driven company specializing in the formulation of
mushroom-infused CPGs that promote holistic health and wellness. On March 2,
2020, the company saw its first day of trading on the Canadian Securities
Exchange (CSE). Committed to sustainability, all SHRM products are organic,
non-GMO and vegan certified.
SHRM offers a timely product line. The medical market is
becoming more aware of the positive effects of mushrooms for mental health. In
2019, Johns Hopkins launched a center for psychedelic research backed by
private funders (http://ibn.fm/mtUhg).
At the center, a team of faculty neuroscientists, experimental psychologists,
clinicians and postdoctoral scientists is dedicated to discovering the
potential of psychedelics as medicine and in the support of overall health.
“The center’s establishment reflects a new era of research
in therapeutics and the mind through studying this unique and remarkable class
of pharmacological compounds,” said Roland Griffiths, PhD, the
center’s director and professor of behavioral biology in the Department of
Psychiatry and Behavioral Sciences and the Department of Neuroscience at the Johns
Hopkins University School of Medicine. “In addition to studies on new
therapeutics, we plan to investigate creativity and well-being in healthy
volunteers that we hope will open up new ways to support human thriving.”
Alex Cohen, president of the Steven & Alexandra Cohen
Foundation, which is covering the center’s operational expenses for the first
five years, explained the foundation’s commitment. “We have to take braver and
bolder steps if we want to help those suffering from chronic illness, addiction
and mental health challenges,” she said. “By investing in the Johns Hopkins
center, we are investing in the hope that researchers will keep proving the
benefits of psychedelics – and people will have new ways to heal.”
The focus of John Hopkin’s studies will be on the affect
psychedelics have on behavior, brain function, learning and memory, and the
brain’s biology and mood. New therapies and the effectiveness of psilocybin are
being explored for opioid addiction, Alzheimer’s disease, post-traumatic stress,
post-treatment Lyme disease syndrome, anorexia nervosa and alcohol use related
to depression.
The use of mushrooms in the health industry is growing in
credibility in both scientific and financial sectors, and laws around the use
of psilocybin mushrooms and their derivatives are changing. This progress is
providing companies such as SHRM the opportunity to support mental health and
develop new and improved treatments. The opportunities aren’t only medicinal,
so while Champignon is preparing large-scale production for clinical settings,
the company is also focused on retail opportunities in the health and wellness
market.
The health-conscious consumer is seeking more options – and
mushrooms may be the answer. The global functional-food market is forecast to
reach $34.3 billion by 2024, and both reishi and cordyceps consumption is
expected to experience exponential demand (http://ibn.fm/taxU5). As the ‘shroom boom opens new
possibilities in both medicine and functional food, SHRM has plans in place to
effectively penetrate the market (http://ibn.fm/AbPn5). The company’s distribution strategy
involves e-commerce, social-media influencer marketing, and product formulation
and R&D agreement with Drip Coffee Social.
The company’s product formulation and R&D agreement with
Drip Coffee Social is designed to develop a ready-to-drink, cold-brew coffee
line and hot beverages crafted in-house at Drip Coffee’s flagship location in
Nanaimo, British Columbia. This new product line of coffees will be vegan,
organic, and fair trade certified (http://ibn.fm/JazXT).
In addition, Champignon’s flagship e-commerce store, VitalitySuperTeas.com,
offers various mushroom-infused teas, “tea”-shirts, teacups, teapots and
additional accessories. Those who are interested in being social media
ambassadors are encouraged to reach out to sales@vitalitysuperteas.com.
For more information, visit the company’s website at www.ChampignonBrands.com
NOTE TO INVESTORS: The latest news and updates
relating to SHRM are available in the company’s newsroom at http://ibn.fm/SHRM
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480.374.1336 Office
Editor@QualityStocks.com
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