- New
operating structure to drive efficiencies, support long-term growth
- SPRWF
implements strategic measures to achieve leading in-store presence and
makes representation at an individual store level top priority
- Positioned
to offer investors high growth potential with strong liquidity position,
recognized consumer brands and leading infrastructure
The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF)
(FRA: 53S1) is an innovator in the cannabis sector whose mission is to
cultivate the world’s best cannabis and earn recognition as a leader in the
global industry. By holding a global and diversified portfolio, the company has
emerged as one of the world’s fastest-growing, premium plant-driven lifestyle
companies. The Toronto Stock Exchange symbol ‘FIRE’ is a testament to the
passion for quality cannabis that drives the production of the company’s
premium products.
Supreme Cannabis’s portfolio continues to grow as the
company identifies new opportunities that align with its mission. The company
has a high regard for its customers, who remain loyal to its brand’s
distinguished premium product and value SPRWF’s respect for consumers’ product
knowledge. SPRWF’s brands are backed by a strong collection of assets
supporting key functions along its value chain – from cultivation, extraction,
and manufacturing to R&D and product testing. SPRWF has taken crucial steps
toward strengthening its impressive portfolio of assets and brands while
scaling its strong Canadian business.
To support its plans for long-term growth and to drive
efficiencies, Supreme Cannabis Company recently implemented a new operating
structure. As part of this new structure, the company has expanded distribution
of its 7ACRES brand through an enhanced retail-sales strategy and partnership
with humble+fume Inc., one of North America’s leading distributors of cannabis
accessories. Through this partnership, Supreme Cannabis plans to create the
only sales force in Canada able to offer a complete solution of recreational
cannabis brands and accessories to retailers.
“With the number of retail stores in Canada quickly growing
and cannabis consumers making their purchase decisions in store, having
representation at the individual store level provides an essential opportunity
for our business to drive near-term revenue growth and support our transition
to a cannabis CPG company,” Colin Moore, recently appointed director and
interim president and CEO of Supreme Cannabis, stated in a news release (http://ibn.fm/5Kt5h). “Our
partnership with humble+fume allows us to realize industry-leading sales
coverage and focus our sales and marketing efforts at the most impactful stage
of the cannabis consumer’s journey. We enter the second half of 2020 focused on
the opportunity to address the Canadian market with competitive consumer brands
supported by an unmatched sales force.”
To accelerate growth and support the company’s
transformation into a leading cannabis company, SPRWF also recently changed
leadership to align its expansion efforts with the skills and experience of key
staff. In February, the board named Colin Moore interim president and CEO; a
board director of Supreme Cannabis, Moore has previously served as president of
Starbucks Coffee Canada and has a wealth of CPG experience.
In addition, the company announced several key operational
hires to strengthen its executive team. John Griese has joined Supreme Cannabis
as chief operating officer, Dan Sippel as general manager of 7ACRES and Sándor
Wolkensperg as general manager of Supreme Cannabis Kitchener. Together, these
operations experts bring significant experience to the team as Supreme Cannabis
Company continues to expand its product portfolio and improve its operations (http://ibn.fm/Ec5U2).
Looking forward, the Supreme Cannabis Company is confident
in its ability to continue delivering consistent, long-term shareholder value
by maintaining its commitment to high standards and operational excellence.
The Supreme Cannabis Company is emerging as one of the
world’s fastest-growing, premium plant-driven lifestyle companies by
effectively deploying capital, with an emphasis on disciplined growth and
high-quality products. Supreme Cannabis’ portfolio of brands (http://ibn.fm/MTIHa) caters to
diverse consumer experiences, with brands and products that address
recreational, wellness, medicinal and new consumer preferences. The company’s
brand portfolio includes 7ACRES, Blissco, Truverra Inc., Sugarleaf by 7AC and
Khalifa Kush Enterprises Canada. Supreme Cannabis’ brands are backed by a
focused suite of world-class operating assets that serve key functions in the
value chain, including scaled cultivation, value-add processing, centralized
manufacturing and product testing and R&D (http://ibn.fm/B0QfE).
For more information, visit the company’s website at www.Supreme.ca
NOTE TO INVESTORS: The latest news and updates
relating to SPRWF are available in the company’s newsroom at http://ibn.fm/SPRWF
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480.374.1336 Office
Editor@QualityStocks.com
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