- LiveWire
plans on transforming new 265-acre ranch in Paso Robles into central base
- LiveWire
implements unique business model that CEO believes gives company edge in
booming cannabis industry
- Hodson
compares company’s approach in cannabis industry to successful business
model in established wine industry
LiveWire
Ergogenics Inc. (OTC: LVVV) is an innovative company in the health and
wellness industry that focuses on identifying and monetizing trends through
special-purpose real-estate acquisitions. The Anaheim, California-based company
is gaining traction in the cannabis industry with its foundational emphasis on
‘doing it right’ (http://ibn.fm/ZqbR0).
Today, CBD is one of the most prominent products in the
health and wellness industry, and LiveWire is creating a new type of path
towards profit in order to capitalize on this fast-growing industry. CBD
accounts for roughly 40% of the plant’s extract and has a broad array of
potential medical applications (http://ibn.fm/ff8ya). LiveWire has planned expansion into
the sports and cosmetics markets for CBD or THC-infused products.
Another facet to the company’s strategic plan involves
real-estate development. LiveWire is involved in the licensing and management
of different turnkey facilities across the state for the production of
top-quality, cannabis-based products and services. The company intends to use
multiple real-estate properties to develop and distribute its products and also
lease to third-party operators. The strategic selection of ideal permitted
properties is something that the team at LiveWire believes gives the company a
major edge over its competition.
Paso Robles, the newly acquired Estella Ranch property, is
an ideal example of this. The company plans on turning the 265-acre ranch into
a high-end cannabis facility and wellness retreat to enhance both production
and branding. LVVV CEO Bill Hodson said in a news release (http://ibn.fm/agxkx) that the
acquisition of what is expected to be LiveWire’s central hub “propelled
(LiveWire) into the next stage of the company’s business plan to become one of
the first truly vertically integrated and high-end cannabis companies in
California.”
With a calculated approach, LiveWire has gained momentum in
the promising cannabis industry, one that some experts expect to reach $80
billion by 2030 (http://ibn.fm/KtBkC).
The company has a statewide cannabis distribution license and cooperates with
multiple strategic partners to develop high-quality products across California.
Hodson believes that consumers will “appreciate the family-farm style of
locally produced artisanal cannabis products.”
In addition, Hodson likens LiveWire’s innovative approach in
the cannabis industry to business models that have proven successful in the
wine industry. By acquiring real estate with an optimal microclimate in the
heart of California, LiveWire holds an advantageous position over other major
players in the state’s flourishing cannabis business. In fact, Paso Robles is
known for its wineries and olive groves. Hodson spoke about plans to make
Estrella Ranch the first estate-grown weedery, saying “we support the
appellation model to establish designations-of-origin, similar to the wine industry,
as our strategy to create a unique, profitable and sustainable business.”
For more information, visit the company’s website at www.LiveWireErgogenics.com
NOTE TO INVESTORS: The latest news and updates
relating to LVVV are available in the company’s newsroom at http://ibn.fm/LVVV
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Editor@QualityStocks.com
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