The American CBD industry has seen explosive growth over the
past few years. The industry research group Brightfield forecasts more than $23
billion in annual revenue by 2023 (http://ibn.fm/HPBX4). The U.S. is now the world’s leader in
hemp cultivation, extraction, and product development.
That means a lot of companies are offering CBD oil,
topicals, and edibles. The question consumers have when they search for a
reputable supplier is who can they trust to deliver a quality product? In many
cases this trust is directly linked to their livelihoods as hardworking
Americans who risk failing a workplace drug test or worse, facing prosecution
for using a product marketed as “THC Free.”
Taking the Quality Commitment a Step (or Two) Higher
Most companies who sell a product or services proclaim a
commitment to quality, but those are pretty meaningless statements. CBD product
developers and sellers are no different.
No Borders Naturals was determined to go beyond the usual
marketing promises and clearly demonstrate its products’ quality, potency,
efficacy and, most importantly, that THC levels fall below the 0.03% limit
established by Federal law in the 2018 Farm Bill. The only way to do this is to
send each product to reputable, third-party labs, and share test results with
whoever is interested.
No Borders Naturals did exactly that, plus a whole lot more.
After sharing the No Borders Naturals premium line of CBD
wellness products with tens of thousands of consumers around the USA, the No
Borders teams heard time-and-again that Americans want to be sure no one could
interfere with lab reports. So CTO Chris Brown worked to create and deploy a
transparent, permanent, and unchangeable certification platform designed to
record CBD lab test data on blockchain technology. This created www.CBDLabChain.com, the
world’s first CBD Lab Test Blockchain Certification.
Today, consumers can see, for every single No Borders
Naturals product, its third-party lab tests results through a
blockchain-protected distributed ledger designed, built, and owned by No
Borders Labs, a sister company to No Borders Naturals. Both are owned by their
parent company, No
Borders Inc. (OTC: NBDR), a publicly traded strategic investment company
based in Phoenix, Arizona.
Third-party testing centers send test results and reports
directly to a blockchain that delivers them to a secure network. From there,
they can be accessed for viewing via a QR code printed on the label of each
product. No one can “modify” or otherwise tamper with them. “Our customers see
Lab Test reports that are as unadulterated as our products; they simply cannot
be changed. I am proud to bring CBD Lab Chain to market as a real-world
deployment of blockchain technology,” Brown says.
No Borders believes blockchain technology should be (and
most likely will be) the standard for ensuring product safety and purity
claims, particularly with consumables like CBD products.
Putting Blockchain Technology to Work in Industries Other
Than Crypto
Blockchains have been primarily used in cryptocurrency and
described as a distributed, decentralized public ledger, to borrow
Investopedia’s definition. It works by creating blocks that store information
about a person or company that can only be identified through a unique code.
(That ensures data privacy during transmission to a network.)
Blocks must be verified for accuracy before they are added
to a chain that carries their information to a network. Their content is then
copied and made available to people with access to that network. Any personally
identifiable information remains coded.
Blockchains provide superior security because they are
extremely difficult to hack. Every block created is assigned a randomized “hash
code” generated by a complicated math problem. Each time a block is edited, it
creates a new block and receives a new hash code. The old block with the
original information is edited as well and also receives a new hash code.
Blocks themselves are never deleted. Any potential hacker quickly finds himself
in an infinite chicken and egg problem.
There is no reason this technology can’t be transferred to
other settings, says No Borders CEO Joseph Snyder, to provide highly secure
transmissions and deliver transparent, unaltered copies about all kinds of
products to consumers. American consumers like, No Borders Naturals customers,
deserve no less, he says. His company is already walking the walk as the first
national CBD line to use blockchain to add a layer of consumer trust.
What About Industry Engagement?
The third-party labs, which No Borders Naturals uses to test
product purity, had no problem recognizing the powerful value that the
CBDLabChain Certification provides to their other clients, Snyder says. “In
fact, many were fascinated by the idea of using blockchain technology to add a
revenue line to their existing business models.”
Everyone involved in a supply chain wants their data to
arrive unchanged. Blockchain technology can revolutionize those that carry
sensitive data, whether it’s about product safety or personal health
information (PHI). Anyone who’s worked in a HIPAA setting is well aware that
emails can be hacked, faxes can be left out in the open, and so on.
In an era where trust is harder than ever to earn and data
protection is on everyone’s mind, it’s time to consider new applications for
super-secure technology like blockchain.
For more information, visit the company’s website at www.NBDR.co
NOTE TO INVESTORS: The latest news and updates
relating to NBDR are available in the company’s newsroom at http://ibn.fm/NBDR
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Editor@QualityStocks.com
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480.374.1336 Office
Editor@QualityStocks.com
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