Plus Products (CSE: PLUS) (OTCQX: PLPRF), a leading
cannabis branded products company in the U.S., this morning announced that it
has launched its first California-wide marketing campaign with billboards and
other out-of-home media secured in highly trafficked areas across San
Francisco, Los Angeles and San Diego. The placements emphasize each of the
moods – Balance, Uplift and Unwind – that are highlighted by the company’s new
easy-to-use cannabis system that focuses on the science behind different THC
and CBD combinations. Jill Greenberg, an artist well-known for her work with
celebrities and large CPG and media brands, captured photography for the
campaign. “We were thrilled when Jill agreed to partner with PLUS to bring our
new system to life. Her photography is extremely expressive and helps ground
the abstract concepts embedded in our system with real people and identifiable
moments,” Plus Products Co-Founder and CEO Jake Heimark said in the news
release. “Cannabis can be confusing to new consumers, and we hope that the
clarity of our system will bring customers into the category. There are many
people who have been interested in trying cannabis, but feel lost when
confronted by traditional industry terminology. Our hope is that this campaign
will speak to those individuals.”
To view the full press release, visit http://ibn.fm/HTbZh
About Plus Products Inc.
PLUS Products is a California edibles company focused on
using nature to bring balance to consumers lives. PLUS’s mission is to make
cannabis safe and approachable – that begins with high-quality products that
deliver consistent consumer experiences. The PLUS Gummies and PLUS Mints are
manufactured at PLUS’s own factory in Adelanto, CA, with strict internal and
external testing to ensure accurate consistent dosage. PLUS is headquartered in
San Mateo, CA with 80 employees. For more information, visit the company’s
website at www.PlusProducts.com.
NOTE TO INVESTORS: The latest news and updates
relating to PLPRF are available in the company’s newsroom at http://ibn.fm/PLPRF
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