- Plus
Products is benefiting from new opportunities to expand its consumer base
through the microdosing movement
- The
company is moving toward establishing itself as a leading brand in the
international market
- PLUS
is exploring a rare opportunity to simultaneously improve quality control,
cut costs and grow revenues through possible acquisition
Cannabis-infused products manufacturer Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) is
creating edibles to support a health and active lifestyle for both new and
veteran consumers. Drawing from more than 40 years of experience in food
manufacturing, the company makes edibles from scratch using only the
highest-quality extracts and kosher ingredients to create a consistent and
delicious cannabis experience. To do this well requires foresight and the
collaboration of a well-orchestrated team of experts across multiple fields.
The PLUS team includes Michelin-star chefs, Ivy League chemists, food
manufacturing experts, engineers, machinists, visionaries, creatives and
strategists.
Seeking to strengthen its position, Plus Products moved to
the largest cannabis market in the world — California — in 2015. From its
12,000-square-foot, food-safe, cannabis manufacturing facility in Adelanto,
California, PLUS has set itself apart from the competition. In Q3 2018,
PLUS(TM) was ranked the top edibles brand in California (http://ibn.fm/qDLju).
PLUS products are available in more than 200 licensed
dispensaries and through delivery services across the state. The company is
focused on building the largest cannabis brand through organic and
acquisitional growth. In June, PLUS uplisted to the OTCQX Best Market.
Plus Products is continually looking toward new
opportunities to expand its consumer base. This attention to rising
opportunities is evident in a recent launch of a new product line that provides
consumers with microdosing options (http://ibn.fm/Wzwis). The company’s commitment to quality
and consistency builds trust with consumers who know what to expect from every
PLUS gummy and mint.
The new microdosing mints provide consumers with the same
exceptional culinary commitment, unique flavors and controlled dosage as the
gummies. In addition, the microdosing option allows consumers to add cannabis
into their healthy lifestyles at a lower dose, making PLUS even more
approachable and convenient. PLUS Classic Mints, which are packaged in a
child-resistant tin, provide 2.5 mg THC with less than 0.1 mg CBD.
Along with the release of its microdosing mints, PLUS
expanded into the Nevada cannabis market through a definitive partnership
agreement with TapRoot Holdings Inc. Both the gummies and the mints are now
available in Nevada dispensaries. The company sees this new venture as a key
component to building an internationally recognized brand. Nevada, a state that
sees 45 million visitors a year from all over the world, is anticipated to
surpass $700 million in cannabis retail sales in 2020 (http://ibn.fm/fUlOx).
In addition, PLUS is currently exploring a purchased option
to buy Emerald Bay Wellness LLC and the business assets of Emerald Bay
Extracts. The option grants Plus Products the right to buy, but not the
obligation, as the company explores the acquisition. Emerald Bay is one of
PLUS’ largest suppliers of cannabis oil.
If the company moves forward with the purchase, the
strategic move is expected to provide PLUS with in-house cannabis extraction
capabilities that would improve quality control, increase gross margin and
create a new revenue stream and product-development capabilities (http://ibn.fm/lke79). PLUS
co-founder and CEO Jake Heimark pointed out that the acquisition would provide
the company with direct interaction with the cannabis plant and the ability to
explore the many benefits associated with the crop.
Emerald Bay’s professionalism and expertise regarding rapid
scalability has the potential to flourish under the umbrella of PLUS’
resources. “Ultimately, this is a rare opportunity to improve quality control,
cut costs and grow revenues all at the same time,” Heimark stated in a news
release.
As PLUS looks to the future, one thing is certain: the
company is committed to making cannabis safe and approachable for all types of
consumers by providing consistent, dosable, delicious products that stand out
from the competition.
For more information, visit the company’s website at www.PlusProducts.com
NOTE TO INVESTORS: The latest news and updates
relating to PLPRF are available in the company’s newsroom at http://ibn.fm/PLPRF
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