- The
company’s new system focuses on the science behind unique combinations of
THC and CBD
- The
intent of the new system is to reduce consumer confusion related to
cannabis products
- PLUS
cannabis products were top sellers in California over the past 12 months
Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF), a
manufacturer and marketer of cannabis food products, has rebranded its line of
low-dosage, cannabis-infused edibles. The goal behind the new look is to ensure
clarity and differentiation to its Uplift, Balance and Unwind lines for
consumers (http://ibn.fm/sbdJU).
The new look includes three easy-to-understand banners and
colors for the brand, which are designed to eliminate any confusion consumers
have between the Uplift, Balance and Unwind cannabis edibles lines. PLUS
cannabis edibles are available at more than 300 licensed retailers in California.
In addition, PLUS edibles will be available at licensed retailers in Nevada by
the end of the summer, the company said.
“Cannabis can be confusing,” PLUS CEO and co-founder Jake
Heimark stated in a news release. “We hope our new system will help reduce some
of that confusion. We worked with experienced market researchers to find out
why people use cannabis, then translated those findings into an easy-to-use
system of cannabis. We are excited to help our customers Uplift their
experiences, bring Balance to their everyday and Unwind without getting
unwound.”
PLUS has instituted a new look for this product line that
offers a clear differentiation. The rebrand research was performed by Henry J.
Rak Associates, and the new look was designed by agency Partners & Spade,
the company said. The goal for the rebranding is to create the right mix of
cannabinoids paired with a targeted flavor profile to give the customer an
amazing product experience.
“We believe this system will make PLUS even more accessible
to new consumers,” Heimark added. “And we hope our investments in consistency
and quality will keep them coming back.” PLUS said that the new product and
packaging system focuses on the science behind unique combinations of THC and
CBD.
PLUS had the top two best-selling cannabis products in
California over the past 12 months, in terms of units and retail dollars sold,
according to the BDS Analytics’ GreenEdge Retail Sales Tracking Platform.
San Mateo, California-based PLUS is a cannabis-infused,
branded products manufacturer selling to regulated medicinal and adult-use
recreational markets in California and Nevada. PLUS is focused on building the
largest cannabis brand by growing organically and through acquisitions.
For more information, visit the company’s website at www.PlusProducts.com
NOTE TO INVESTORS: The latest news and updates
relating to PLPRF are available in the company’s newsroom at http://ibn.fm/PLPRF
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www.QualityStocks.com
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Editor@QualityStocks.com
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