British Columbia-based fully-integrated cannabis
company Choom Holdings (CSE: CHOO) (OTCQB: CHOOF) this morning
announced its entry into a memorandum of understanding (“MOU”) with Better
Choice Company, Inc. for exclusive Canadian distribution rights to its
cannabidiol (“CBD”) Bona Vida brand of products targeted for animal health and
wellness once approved for sale in Canada. Better Choice offers a suite of CBD
pet focused products in the form of oils and soft chews under its Bona Vida
brand, with several formulations designed to aid the state of good health and
well-being in pets. “We are excited that Better Choice has chosen us as their
exclusive distributor in Canada for their pet focused CBD products,” Choom
President and CEO Chris Bogart said in the news release. “We recognize the
importance of growing our brand portfolio and having the sole distribution
rights for Better Choice products helps us achieve that in an entirely new
market on the horizon in pet use products. From what we know of in the
United States, the CBD products for pet use market has proven to be a high
margin business. As the normalization of cannabis-based products in Canada
grows, consumers will begin to shift towards these new natural alternative
treatments for their pets.”
To view the full press release, visit http://ibn.fm/NZ8Rn
SAY HELLO TO CHOOM
The Choom brand is inspired by Hawaii’s “Choom Gang”- a
group of buddies in Honolulu during the 1970’s who loved to smoke weed—or as
the locals called it, choom. Evoking the spirit of the original Choom Gang, the
brand is synonymous with cultivating good times with good friends. The company
is focused on delivering an elevated customer experience through its curated
retail environments, high-grade handcrafted cannabis supply, and a diversity of
brands for the Canadian recreational consumer. For additional information on
Choom™, please visit www.Choom.ca.
NOTE TO INVESTORS: The latest news and updates
relating to CHOOF are available in the company’s newsroom at http://ibn.fm/CHOOF
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