Net Element Inc. (NASDAQ: NETE) Delivers Specialized Payment Solutions to Address a Range of Restaurant Industry Challenges

• Wholly owned subsidiary Aptito offers innovative business management and point of sale solutions
• Multiple options are available for small restaurants, startups and other businesses operating on limited budgets
• Company’s main focus is to improve customer satisfaction in an industry characterized by rapid growth and intense competition

Net Element Inc. (NASDAQ: NETE), a provider of innovative payment solutions, has developed a range of products that address the needs of the restaurant industry. Restaurant point of sale (POS) solutions are available to help industry representatives overcome various common issues and ensure the sustainable growth of their businesses.

Under wholly owned subsidiary Aptito, Net Element provides complete business management solutions and cloud-based POS for the restaurant industry.

A quality POS system ensures quality service, whether it’s used in a gourmet restaurant or a quick service restaurant (http://ibn.fm/kVM5c). In the second case, customers are looking for quick services and convenience, and having to wait for a payment to be processed takes away from that experience.

Innovative POS solutions like those provided by Aptito are also a good choice for small restaurants, startups and businesses trying to establish their market positions with limited budgets.

Effective payment processing increases customer satisfaction. Even if an owner is trying to open a restaurant on a limited budget (http://ibn.fm/WgGvd), he or she will still need to invest in the tools necessary to help the concept grow and develop into a successful endeavor.

Aptito has a range of solutions for such restaurant owners. Aptito POS, Aptito mPOS, digital menus and kiosks create a suite of integrated products that is favored over other solutions due to its cost-efficiency, ease of use, effective inventory management functionalities, cloud-enabled features, scheduling and payroll integration.

The Aptito restaurant POS systems ensure seamless integration, an array of essential features and top-notch security characteristics that adhere to the strictest of industry standards.

The restaurant industry is insanely competitive. As of 2018, there were more than one million restaurants in the U.S. (http://ibn.fm/3l3AF). According to the National Restaurant Association, 10,000 new businesses open each year. In other words, there are 189.8 restaurants for every 100,000 Americans. In 2001, the ratio was 165.1 restaurants per 100,000 people.

Over the years, restaurant profitability has improved (http://ibn.fm/MVp1d). Full-service restaurants noticed a net profit margin increase of 6.1 percent, as data from the most recent 12-month industry analysis suggests. According to the National Restaurant Association, 2018 was the ninth consecutive year of growth in the industry.

Currently, the restaurant industry generates four percent of the U.S. GDP and employs 15 million people. Industry expansion keeps restaurant owners focused on maintaining competitiveness, and the adoption of an innovative payment solution is one of the ways to accomplish this goal.

In a niche characterized by rapid growth and intense competition, the quality of customer service is of paramount importance. Increasing customer satisfaction (http://ibn.fm/3VmGv) depends on several essentials – knowing what clients really want, delivering something extra to loyal customers (bonuses and loyalty programs) and choosing the right POS. Loyalty programs are based on the acquisition and maintenance of meticulous customer records. A modern digital POS system makes it easy to organize such data and retrieve it upon necessity.

Both small businesses (http://ibn.fm/zhCVP) and large restaurant chains need reliable POS solutions to ensure a satisfactory ROI within a reasonable timeframe. Companies like Aptito make such solutions readily available.

For more information, visit the company’s website at www.NetElement.com

NOTE TO INVESTORS: The latest news and updates relating to NETE are available in the company’s newsroom at http://ibn.fm/NETE

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