Moxian, Inc. (MOXC) Helping Merchants Target the Right Audiences with Intelligent Data Analytics

When it comes to social media advertising, there are a number of insights into the best way of reaching the right audience. Most experts will start by establishing a budget, choosing the right channels through which to advertise, and creating ads that they hope will kick off the process of converting viewers to customers.

Smart ads are not just posted to random audiences, but rather are tailored to reach the person that fits the criteria specified for that particular ad. WordStream (http://nnw.fm/9jAUu) emphasizes that “Targeting all of your fans isn’t precise. It’s lazy and you’ll waste a lot of money. Your fans aren’t a homogenous blob. They all have different incomes, interests, values, and preferences… Keyword targeting and other audience targeting methods help turn average ads into unicorns.” Today, social media platforms offer paid advertising that enables merchants to target specific groups with their ads. Moreover, once an ad is up and running, businesses should be looking to track and measure results.

Social media advertising is not just about the number of people clicking on an ad, but also exactly which people are doing the clicking. There are many criteria available to distinguish the target of each ad, including such factors as demographics, behavior, interest, follower stats, and keyword targeting. When it comes to social media platforms, there are a multitude of metrics that enable businesses to measure the success of their advertising, including ways to monitor click through rates, costs per click, likes, shares, frequency, and relevance. Not all of these are relevant to every ad a business posts, and it is essential to focus on the metrics that are most pertinent to a specific ad.

Moxian, Inc. (OTCQB: MOXC) is an organization that provides social media marketing and promotion platforms that help merchants accelerate and advertise their business growth through social media. The company has two apps: Moxian+ User and Moxian+ Business. Moxian’s online platform allows merchants with brick and mortar facilities to extend their marketing reach. To do this, the company has equipped its business app with tool kits to convert customers into fans.

Moxian allows small- to medium-sized organizations to conduct targeted marketing campaigns to members of the Moxian community in the form of ads. Aside from providing an advertising platform, the company also offers a range of business tools enabling merchants to know their audiences, get more customers and keep them, with intelligent data analytics tools to help businesses capture data with greater ease.

For more information, visit the company’s website at www.Moxian.com

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