Before
the opening bell, Laguna Blends, Inc. (CSE: LAG) (OTC: LAGBF) (Frankfurt:
LB6A.F) took a significant step toward expanding market awareness of its
hemp-based functional beverage products when it announced a new partnership
with digital marketing experts ArDoMi Media Group and C&I Studios. The two
firms are expected to collaborate on the creation of a marketing campaign
highlighting both Caffe, Laguna’s instant hot coffee beverage, and Pro369, the
company’s water soluble hemp protein product.
Through
this campaign, Laguna Blends will look to amplify its brand visibility in
target areas while simultaneously expanding the reach of its affiliate network
into unexplored markets across North America. Initial production relating to
the media campaign is currently scheduled to begin on October 7, 2016, in
California.
“We
continue to see increasing awareness and acceptance of the vast health benefits
of hemp, and our goal at Laguna Blends is to elevate our marketing strategies
to become a leading supplier of hemp and CBD products,” Stuart Gray, chief
executive officer of Laguna, stated in this morning’s news release. “We are
excited to partner with ArDoMi Media Group and C&I Studios to enhance our
business profile and take the Laguna Blends brand to the next level.”
Both
ArDoMi Media Group and C&I Studios have extensive track records in the
digital marketing space, boasting a number of high profile clients across
multiple industries. ArDoMi has previously planned, produced and executed
marketing campaigns for clients such as Nike (NYSE: NKE), Verizon (NYSE: VZ),
P&G (NYSE: PG) and Comcast (NASDAQ: CMCSA), among others. Likewise, C&I
Studios has worked with industry leaders such as Polaroid, Sony (NYSE: SNE),
Coca-Cola (NYSE: KO) and American Apparel.
In
recent weeks, Laguna Blends has made considerable progress toward expanding
market awareness of its growing affiliate network, and the upcoming media
marketing campaign is expected to build on this headway. Notably, the company
recently announced the launch of Cannaceuticals CBD skin care products to its
affiliates in the United States, putting it on track to become a major player
in the $121 billion global skin care industry in the coming years.
The
Swiss-made skin care line features seven cannabidiol-based products, including
an innovative facial serum that produced a 100 percent overall improvement to
skin appearance in just two weeks in a recently completed clinical trial. By
diversifying its offerings and turning toward additional branding and marketing
efforts, Laguna Blends appears primed to build on the solid launch of its
affiliate marketing network, which reported an impressive $105,000 in unaudited
sales during its first 11 weeks.
For
more information, visit www.lagunablends.com
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