Before
the opening bell, Agora Holdings, Inc. (OTC: AGHI), through subsidiary Geegle
Media, announced the public launch of its FRAME social media management app.
The app, which is designed as an organizational tool for the management of
popular social media and subscription-based accounts, will be offered to
roughly 1,000 users from leading universities and colleges in Toronto, Canada,
in the coming days before being made available for download on both the App
Store and Google Play. Notably, FRAME will be offered for free to
non-commercial users, giving it a competitive advantage over existing apps in
the market, which typically require payment of a recurring fee.
“We
are excited to bring to market the highly anticipated FRAME social app,” Dan
Terziev, chief executive officer of Geegle Media, stated in this morning’s news
release. “The need for simplified digital communication is unarguable, and
Agora Holdings is pleased to be at the forefront of the next evolution within
this market.”
A
quick look at social media statistics reiterates Terziev’s point. According to
a report by Aberdeen (http://nnw.fm/m7ByK), about 84 percent of B2B marketers
currently employ some form of social media, and 59 percent of marketers use
social media for six hours or more each week. These efforts span a number of
social media platforms. Roughly 75 percent of businesses claimed that Facebook
(NASDAQ: FB) was critical to their business in a 2012 report by HubSpot
(http://nnw.fm/i1JUJ). Meanwhile, 46 percent of all marketers used LinkedIn
(NYSE: LNKD) to find customers in 2013, and 36 percent of all marketers used
Twitter (NYSE: TWTR) to find customers during the same year.
FRAME
is designed to help these marketers make the most of their advertising efforts
by offering a single hub through which they can easily and simultaneously
manage multiple social media accounts. From a single source, FRAME users are
able to view feeds and content from a variety of social media networks, post
new content across all of their social media accounts or select certain
accounts through which to publish fresh information. These unique publishing
capabilities make the FRAME social media app ideal for businesses, public
relations firms and investor relations agencies in search of a more effective
way to engage customers, track social media campaign performance and
consistently execute the strategic distribution of branded content.
For
more information, visit www.agoraholdingsinc.com
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