Latitude 360, an award-winning developer and operator of
upscale, multi-dimensional dining and entertainment venues, this morning announced
its partnership with leading mobile payment technology platform MyCheck. Per
the agreement, MyCheck will provide” new robust avenues” to strengthen Latitude
360 customer engagement via its own branded ordering and payment app.
The partnership will be an on-premise brand integration and
extend to the five current locations Latitude 360 operates, including
Jacksonville, Pittsburgh, Indianapolis, Syracuse, and Saucon Valley, as well as
future locations.
“We are thrilled to partner with MyCheck as we are always
looking for opportunities to elevate the guest experience in our venues,” Brent
W. Brown, CEO/Founder of Latitude 360 stated in the news release. “After
analyzing multiple options, we concluded that MyCheck was a unique partner that
could meet our needs, given their potential to not only boost the guest
experience that our customers have come to expect at our venues, but also
increase sales and help our staff reach peak performance. Being that our five
venues range in size from 55,000 to 75,000 square feet, utilizing MyCheck will
facilitate the ability for our guests to engage in the many entertainment
options Latitude 360 offers without delay.”
With the partnership comes a groundbreaking, custom-designed
app scheduled for release in October. The Latitude 360 mobile app will allow
guests to easily order beverage and dessert items off the menu, reorder other
items already on their check and then easily view, split their bill with
friends and pay, using multiple linked payment methods including Apple Pay. In
addition, guests will be able to view their status and redeem benefits from
their Latitude 360 Membership and Rewards program – all from the convenience of
the customer’s smartphone.
“We are proud to partner with the innovators at Latitude
360, and enable this unique experience into what has become an ultimate dining
and entertainment destination,” said Tal Zvi Nathanel, co-founder and U.S. CEO
of MyCheck. “We are excited to our integrated capabilities to further enhance
the Latitude 360 Experience and satisfaction among a growing number of guests.”
Today’s news follows recent significant announcements from
Latitude 360 as the multi-dimensional entertainment venue and eatery continues
to grow its roster of in-retail promotions. The brand recently signed
partnerships with Cross, Monster Energy, and Major League Fantasy.
For more information, visit www.latitude360.com
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