Stevia First, an agribusiness focused on the industrial-scale production of all-natural zero-calorie sweetener stevia, today announced the opening of its headquarters in Yuba City, Calif., in the state’s Central Valley.
As one of the world’s most productive agricultural regions, the Central Valley area produces more than $13 billion worth of agricultural products each year, situated on an ideal land-base and loaded with climate and agro-industrial expertise and infrastructure.
Stevia First’s headquarters are positioned on a 10-acre site where it plans to develop offices and a research & development facility that will feature a stevia test plot, greenhouse, nursery, and laboratory.
Located in Yuba City, Stevia First also has access to talent from the University of California at Davis, one of the nation’s leading agricultural research universities, as well as access to a network of farmers, agronomists, agricultural innovators, and equipment suppliers in the area.
Upon completion of its stevia test plot, the company said it expects to expand its acreage through acquisition or leasing of new land and alliances with local farmers.
“We plan to collaborate with local growers and researchers in order to develop stevia varieties that will thrive in the Central Valley,” Stevia First chairman and CEO Robert Brooke stated in the press release. “Our aim is to produce a top-quality plant containing high levels of Reb A and that is amenable to mechanized harvesting. Stevia is a rapidly expanding market, but with more than 85 percent of stevia production currently overseas our company is focused on enabling local farmers to grow stevia as a cash crop, and on building a first-of-kind vertically-integrated stevia enterprise in California.”
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