Poynt Corp. is a mobile local search and advertising company. The company’s flagship product is Poynt Local Search. This is an all-in-one local search tool for Blackberry© smartphones, Blackberry Playbook™ Tablet, Android, iPhone, Nokia QT, and Windows Phone 7 devices. Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform.
Poynt entered the mobile ad publishing space to deliver targeted advertisements and offers from retailers desiring to capture the consumer at the purchase decision point. Poynt has their corporate headquarters in Calgary, Alberta. The company’s shares trade on the TSX Venture Exchange under the symbol PYN and on the OTCQX under the symbol PNYTF.
Poynt Local Search is currently available for the above-mentioned devices in Canada, the United States, the United Kingdom, Italy, France, Spain, Germany, India, and Australia. The Poynt app was launched in North America for the BlackBerry in June of 2008. Millions of people use the company’s platform when looking for retailers, restaurants, events, as well as nearby offers.
By way of the Poynt Local Search Platform, the company delivers a unified, intuitive, and actionable experience to consumers on their mobile devices. Poynt provides contextual and relevant advertising to users performing local queries. The basis of the company’s revenue model is on user queries, page views, advertising, and transactions within the platform.
Poynt Local Search is a user-friendly, all-in-one app. It has a Business Search feature – a mobile version of the yellowpages. It also has Movie Search, Restaurant Search, Events Search, and People Search features. Furthermore, it has a Gas Search feature (U.S. and U.K. users) for finding the least expensive fuel in a region. In addition, along with the Offers feature, Poynt Local Search comes with a fully integrated Weather Display and long-term forecasts, and Maps and turn-by-turn Directions to any search listing.
In February, Poynt announced the structuring of their first Asian operating entity, Poynt Asia (Hong Kong) Ltd. (Poynt HK) and the formation of a Joint Venture (China Youth Poynt Ltd.) between Poynt HK and China Youth League’s affiliated entity, China Youth Goyor Technology (Beijing) Co, Ltd. (China Youth Goyor).
China Youth Goyor, as an initial objective of the China JV, will focus on obtaining the Chinese Ministry licenses required for conducting the business of China Youth Poynt, securing data service agreements and preload agreements in China with major telecom companies, and facilitating consumer usage of the Poynt mobile platform in China (the China Youth Poynt Platform).
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