The tremendous growth of social media reflects the evolution and demand for interactive communication and engagement between individuals, as well as between businesses and consumers. This burgeoning trend bleeds far beyond a computer screen and onto a physically smaller, yet arguably more powerful portal: mobile phones.
CommerceTel capitalizes on this trend by developing mobile marketing solutions and platforms through a suite of services and technologies that allow brands, enterprises, marketers, and content owners communicate with their customers via mobile phone.
Utilizing CommerceTel’s mobile marketing and customer relationship management platform, the company’s clients can develop, execute, and manage various engagements and campaigns on a consumer’s mobile phone. Features include short messaging service, multi-media messaging, and interactive voice response interactions.
The Miami Dolphins used CommerceTel’s technology to boost its mobile subscriber base by more than 300 percent in the last year. The Dolphins engaged its fan base and drove higher sponsorship value by reaching out through several mobile marketing initiatives, including news, scores, seats, and offers to increase ad sales. Similarly, CommerceTel’s solutions were used to increase the Houston Texans’ mobile subscriber base by more than 200 percent.
The Ultimate Fighting Championship® (UFC) also recruited CommerceTel to facilitate similar marketing tactics, entertaining and involving UFC fans by offering voting, text alerts, and special offers. In this instance, the marketing solutions allow fans to text their messages to short code and within seconds, their messages appeared live on the screen. This engages the consumers while improving overall response rate.
Chanticleer Holdings, owner and operator of Hooters restaurants, chose CommerceTel to organize and execute mobile marketing and digital display campaigns such as voting, text alerts, and special offerings to all of its international Hooters locations.
CommerceTel’s customer base is applicable to any company seeking means to reach its customers and keep them engaged. CommerceTel’s customer base includes additional professional sports teams, a major American multinational oil and gas corporation, the Miss Universe® organization, customers in the healthcare industry, and more.
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