Cake Marketing, the SaaS (software-as-a-service) division of Accelerize New Media, today announced its partnership with Rex Direct Net, a leading performance-based marketing agency specializing in lead generation, call center, affiliate, pay-per-call, and mobile marketing for verticals ranging from legal, healthcare, insurance, online education, and home improvement.
Per the agreement, Cake Marketing will provide tracking and analytics infrastructure to enable the expansion of Rex Direct Net’s network operations and the creation of new streams of revenue. The Cake Marketing platform will track the conversions from each of Rex Direct Net’s revenue channels in real-time and display them in a unified dashboard.
“The partnership with Cake Marketing has opened up a multitude of revenue generating opportunities for Rex Direct Net by integrating our call center, pay-per-call and mobile marketing channels. Cake Marketing’s single dashboard simplifies set up and reporting for partners and clients alike. I could not imagine running my company successfully without a reliable hosted software solution. It is essential to our business,” Jennine Rexon, president of Rex Direct Net stated in the press release.
Online advertising is a booming industry; market research suggests that by 2015 advertisers will spend $132.1 billion annually for online advertising across multiple channels to drive increased lead generation, customer acquisition, and revenue.
By providing seamless third-party integrations and a strong user interface, Cake Marketing strives to generate greater return on investment for its software clients and take advantage of industry trends. Cake Marketing’s SaaS affiliate tracking and lead distribution platform lays the groundwork for performance-based marketers, agencies, and advertisers to track and manage their online network operations.
“When laying the blueprint for our technology platform, we strategically built the foundation for a scalable solution that can be molded to fit unique and innovative online marketing business models,” Jeff McCollum, president of Cake Marketing stated.
For more information visit www.cakemarketing.com
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