TiVUS, Inc. just announced that advertising on its proprietary, satellite based, high-definition (HD) internet-protocol television (IPTV) with ad-insertion is now generating revenues. Initial success is lending strong validation to the company’s novel hotel HD IPTV ad-insertion business model.
“Significantly, we believe current ad-revenue projections reveal TiVUS’ first-of-its-kind HD IPTV with ad-insertion effectively renders video-on-demand income, already in decline for over a decade, immaterial,” stated Shiva Prakash, TiVUS’ chief executive officer.
“Today it is satisfying to report, however meager initially, our ad-revenues have begun at our inaugural Philadelphia installation. Moreover, at the current pace of ad-sales, I expect this installation to be fully-booked with advertisers and generating expected revenue, which we have always believed was attainable, by early in the second fiscal quarter.
“We believe strong advertiser demand is the ultimate third-party validation providing proof-positive TiVUS ad-insertion based business model is leading the way forward for the hospitality entertainment industry. As TiVUS IPTV with ad-insertion allows hotels to now migrate away from legacy video-on-demand systems, we believe migration of high-end properties to our system will begin gaining significant momentum.
“Our ad sales team has been working with eager local businesses for the past 6-weeks. During that time, advertisers have been filming commercials, placing ads, and taking advantage of unprecedented e-commerce opportunities. As a result, billing cycles for local advertisers has begun and invoicing has already been underway. Based on our success here in Philadelphia, we believe TiVUS has forever changed the way hotels fund, implement, and leverage in-room entertainment.
“I now expect to announce some well-known advertisers in the coming days and weeks, as I was just informed last night of new successes by our advertising sales team,” Prakash concluded.
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