Today, Lyris, Inc. announced that the world’s leading relationship marketing company, Carlson Marketing, now operating as Aimia (TSX: AIM.TO), has selected the company to be its digital marketing partner. Aimia based its decision on several factors, including the desire to manage and optimize online marketing campaigns across multiple clients, as well as the need for enhanced analytics and reporting capabilities. Lyris’ role as a global digital marketing expert makes it a perfect fit for Aimia.
Aimia is implementing Lyris HQ to enhance their email marketing program in data management, segmentation, deliverability, and reporting. Aimia is known for building relationships with customers, employees, and channel partners of some of the world’s best known brands across vertical industries. By combining various marketing elements, they design and deliver loyalty programs that help companies inspire loyalty, grow, and achieve success. From upfront strategy and analytics, research and planning through employee training and engagement platforms, Aimia helps clients achieve their marketing objectives.
“Through our partnership with Lyris, we have been able to enhance our email marketing capabilities with a more simplified process, enabling us to have a better overview of multiple campaigns and augment our services for our clients,” said Frank Leong, Vice President of Business Technology for Aimia. “Lyris HQ has delivered an easy to use, powerful email marketing solution and we are extremely happy with the visibility and analytics that we are able to glean from the Lyris reports. We look forward to seeing how Lyris HQ continues to help us grow our email marketing campaigns.”
Nello Franco, Senior Vice President of Customer Success for Lyris, remarked, “As a leader in building and maintaining loyalty programs, Aimia is well versed in the importance of engagement and effective communications. We are thrilled to partner with them to deliver the solutions that enable digital marketing success and business-oriented results. We are confident that Lyris HQ is the perfect fit for Aimia’s marketing needs and we look forward to a long and successful partnership.”
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