Wednesday, May 25, 2011

Simulated Environment Concepts (SMEV) Announces Preferred Vendor Agreement with Prominent Women’s Fitness Franchise

Simulated Environment Concepts, the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced before the bell today that it has signed a co-branding preferred vendor agreement with Elements for Women, a unique franchise offering Health Clubs and Weight Loss Centers for Women. With locations in the U.S., Mexico and Canada, SE Concepts anticipates a long term and mutually rewarding relationship.

“We are very happy that our product has become the equipment of choice for this rapidly growing Women’s Fitness franchise,” stated Dr. Ilya Spivak, Marketing Director of SE Concepts and Co-Inventor of the SpaCapsule. “The Weight Loss and Fitness industry is just one of the markets served by our product — and has turned into a very large segment. With as much as $60 Billion spent yearly on weight loss in the United States alone, we are eager and ready to accommodate the growing demand of the market.”

As terms of the vendor agreement, franchisees are now entitled to place SpaCapsule units in their centers and offer slimming and weight loss services packages. This serves as an additional stream of revenue for the franchisee and added benefits for their customers. According to today’s release, the franchise is expected to expand to more locations in the coming months.

“While this is the first US based fitness franchise to have agreed to a preferred vendor’s arrangement, it by no means is the only US fitness franchises who has expressed interest in the SpaCapsule. We’re expecting to enter many more fitness facilities within the next two years. Perhaps initially women’s fitness centers such as Curves due to the proven slimming and cellulite reduction benefits that women enjoy. However, we’re confident that both men and women looking to enhance their fitness regimen and performance will look to use the SpaCapsule at their local gym,” concluded Dr. Spivak.

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