Thursday, May 26, 2011

MusclePharm Corp. (MSLP) Appoints Sports Nutrition Retail Mogul to Co-President and Chief Marketing Officer Positions

MusclePharm Corp., an expanding U.S. nutritional supplement company with products sold in over 120 countries, was pleased to announce today that Jeremy Deluca, the former Bodybuilding.com President, will be joining the company’s Executive team as Co-President and Chief Marketing Officer.

Together with his brother Ryan, Deluca helped create and grow the Bodybuilding.com brand to become the most visited bodybuilding and fitness online destination in the world. Today it is the largest online sports nutrition company in the world, boasting annual sales that exceed $200 million. The site sells more than 12,000 products from nearly 600 brands worldwide.

“Jeremy will be an invaluable asset and we are very excited to have him on the MusclePharm team,” MusclePharm CEO Brad Pyatt stated. “In my opinion, Jeremy was the biggest free agent this industry has ever seen, and it’s a testament to our company that he signed with MusclePharm. Adding Jeremy will be a huge part of our overall growth strategy as we continue to expand in hopes of dominating the industry.”

MusclePharm has quickly become one of the top brands on the Bodybuilding.com website, which draws more than 300,000 unique daily visitors, taking place on the site’s top 10 best-selling supplement brands list. Two of the company’s award-winning and popular products, Assault and Shred Matrix, were among the website’s top-selling products.

“I am thrilled to be joining the MusclePharm team. I have known this management team since day one and recognize the tremendous amount of work that they continue to exert for long-term success,” Deluca commented. “Bringing proven success from this industry to an already aggressive and focused management team, I am confident that MusclePharm will achieve even greater success in both the long and short term future.”

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