TAAT(TM) Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) launched a new ad campaign for its TAAT(TM) nicotine-free, tobacco-free cigarette alternative on Wednesday, March 24, 2021. In the first three days of the campaign, which was unveiled on TryTAAT, the company’s online e-commerce site, TAAT received more than 5,000 requests for its complimentary, sample pack of TAAT Original, Smooth or Menthol product. The requests came from users in all eligible states, and the company will begin fulfilling the requests this week. According to the announcement, TAAT plans to continue this campaign as it focuses on building brand awareness and recognition. Since the launch of the product in Q4 2020, TAAT has focused on a deliberate strategy to announce its new, game-changing alternative smoking experience, including partnering with a national sales agency that serves more than 100,000 convenience stores in the United States, playing video ads on a network of several thousand gas pump displays across Ohio and opening its online e-commerce portal. The company is currently committed to obtaining a high trial rate of its product in order to build large-scale awareness and gather feedback from its target audience of adult-age smokers. “We have achieved great momentum so far among smokers in the United States as many have come to recognize TAAT as a better choice compared to traditional tobacco cigarettes,” said TAAT CEO Setti Coscarella in the press release. “This has been done through a combination of passive awareness campaigns targeted towards smokers aged 21+, as well as promotions to prompt purchases on the e-commerce portal or to request a free sample pack on TryTAAT. Our goal with the latter two initiatives is to get ‘pack in hand.’ No matter how informative our messaging and user testimonials may be, we firmly believe that after a smoker aged 21+ has sampled TAAT, a certain percentage will be persuaded into purchasing it regularly based on a positive experience. This sentiment was shared by the majority of respondents in our consumer feedback study, especially those who sampled TAAT Menthol. Now that we have a better idea of what works best, we are ramping up our advertising to drive traffic to TryTAAT and have seen spectacular results so far with more than 5,000 new qualified sample requests submitted since Wednesday. By continuing with this strategy we believe we can cover more ground among approximately 40 million tobacco smokers in the U.S. so that they can know about and have access to a better choice.”
To view the full press release, visit https://ibn.fm/Kz8Gw
About TAAT Lifestyle & Wellness Ltd.
TAAT Lifestyle and Wellness has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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