- Sales have steadily surged at Splash Beverage from $112,003 for Q1 2020 to $1.24 million in Q4 for $2.98 million for all of 2020
- Bill Meissner, Peter McDonough joined Splash Beverage Group in 2020, bringing decades of executive blue chip experience
- Splash completed $6 million acquisition of Copa Di Vino in early January 2021, made several other growth deals that will continue to improve financial performance in 2021 and beyond
The beverage game is big business—whether it’s alcoholic or non-alcoholic drinks. Some famous actors have put the spirit world on full display in recent years, including George Clooney selling his Casamigos tequila brand for reportedly up to $1 billion (https://ibn.fm/6XGCi) and Ryan Reynolds exiting his Aviator gin brand for up to $610 million (https://ibn.fm/YIpIk). There’s a reason that Dwayne “The Rock” Johnson has jumped into the space with his own tequila and Snoop Dogg is peddling a gin line as well. The beverage sector is experiencing tremendous growth, and while these celebrity brands are receiving a lot of attention, there are dozens of other brands making headlines with massive exits. Accelerating preexisting brands is the area of specialty for another up-and-comer in the space, Splash Beverage Group (OTCQB: SBEV). By diversifying into both alcoholic and non-alcoholic segments, the Fort Lauderdale, Florida-based company de-risks its future while benefiting from production, supply chain and distribution efficiencies.
The company’s brands include TapouT Performance (a hydration and recovery sport drink and partner to World Wrestling Entertainment (NYSE: WWE), SALT Naturally Flavored Tequila, Pulpoloco Sangria and Copa Di Vino wine.
Copa Di Vino, “born” on Shark Tank, a leading producer of premium “wine by the glass” in the U.S., is Splash’s latest acquisition, capping a strong 2020 as detailed in the company’s recent 10-K annual report filed with the Securities and Exchange Commission (https://ibn.fm/3wtFZ). The year was transformational for Splash, including a merger in March that brought the company public followed by a ticker change to “SBEV” in July.
Splash also made a few key leadership moves in 2020. Bill Meissner joined the team as chief marketing officer and sales president. Meissner has decades of experience in retail beverages, serving as president and/or CEO of Fuse, Sparkling Ice, Jones Soda, Sweet Leaf Tea and others. Additionally, Peter McDonough came on as an independent board member. McDonough has an unparalleled C.V. for sitting on the board of an upstart company, and he brings incomparable marketing experience to Splash.
This type of leadership, along with the rest of the seasoned management at Splash, has helped to raise capital for expansion to the tune of $9.0 million through February 2021. Those funds can be used for organic growth and acquisitions, such as the Copa Di Vino buyout in December for $5.98 million.
The measured growth initiatives are showing up in the financials, with sales starting in Q1 2020 at $112,003 and rising to $612,308 in Q2, then $1.01 million in Q3 and $1.24 million in Q4 for $2.98 million for 2020.
Subsequent to the end of 2020, Splash has continued on a growth trajectory, not only completing the acquisition of Copa Di Vino, but also expanding distribution and sales of Salt Tequila via a deal with the U.S. Coast Guard and landing new distribution agreements for TapouT beverages throughout California, Florida and Alabama. In the upcoming quarters, investors will see how these new additions factor into the pattern of steady growth.
For more information, visit the company’s website at www.SplashBeverageGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV
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