- Nightfood
has superior nutritional profile for mothers-to-be
- Award-winning
ice cream increasingly recommended to pregnant women by service providers.
- Nightfood
aims to leverage untapped pregnancy market of up to 3 million women to
accelerate national supermarket rollout
Nightfood Holdings Inc. (OTCQB: NGTF) is changing the
conversation around ice cream through its subsidiary Nightfood Inc., creator of
an award-winning, nutrient-rich ice cream that is taking the pregnancy
community by storm. With its unique and healthier nutritional profile,
Nightfood is being recommended to pregnant women by their providers as a better
option when pregnancy cravings inevitably hit.
Nightfood is in position to dominate the untapped pregnancy
ice cream market, which consists of over 3 million American women at any given
time. With over 10,000 new women entering the category every day, company
management believes this highly motivated consumer demographic can be an
immediate and constant source of new and loyal long-term consumers (http://ibn.fm/A1Ak6). Nightfood
CEO Sean Folkson believes Nightfood has an unassailable advantage with this
highly desirable consumer segment, stating, “The simple fact is that no other
ice cream brand can address the pregnancy market with any integrity, because
their formulations and nutritional profiles just don’t align the way Nightfood
does.”
Nightfood offers expectant mothers a way to satisfy their
biologically driven nighttime cravings while feeling good about what they’re
putting into their bodies. Unlike any other brand on the market, Nightfood’s
ice cream packs extra calcium, magnesium, zinc, fiber, and protein combined
with a lower sugar content—all sought-after characteristics of a prenatal diet.
Formulated by sleep and nutrition experts, Nightfood’s
unique ice cream also includes ingredients to fight heartburn and other issues
that are particularly important to the needs of pregnant women for high-quality
sleep, healthy bone density and nervous system health. With an eye still
focused on the broader market, Folkson asserts that the company is not
rebranding the product as a “pregnancy” ice cream, stating that “Nightfood
remains a mainstream product for over 200 million American men and women,” and
that “moms and their families can stick with Nightfood through the years, not
just through birth.”
Scientific studies confirm links between pregnancy and
ice-cream cravings, with research affirming that these cravings are
biologically driven. Since pregnant women have increased nutritional needs
required to support their health and growing babies, the cravings may be
representative of an increased need for certain micro and macro-nutrients. Dr.
Lauren Broch, a Nightfood advisor holding an MS in human nutrition whose
practice focuses on women’s health, including pregnancy, remarked, “pregnant
women are not going to stop craving and eating ice cream, so let’s help them
identify a healthier choice for their needs.”
In addition to landing media coverage on major outlets such
as The TODAY Show, the Wall Street Journal, Oprah
Magazine, USA Today, the Washington Post and Parents
Magazine, Nightfood also engages local efforts to increase brand awareness
among expectant mothers by sponsoring events at childbirth education workshops,
prenatal exercise studios and other businesses that serve pregnant women.
Nightfood management has pointed out that the velocity with
which information spreads within this demographic will allow the Nightfood
brand to establish a stronghold very quickly. “From social media groups and
blogs to the mainstream media, and local workshops, today’s pregnant women
share and consume tremendous amounts of information at lightning fast speeds,”
Jessie Trinchard, Nightfood’s sales director, stated in a news release.
With multiple major supermarket chains committed to adding
Nightfood in the coming weeks, Nightfood is poised to become the preferred ice
cream brand of pregnant women across the country right here in 2020.
Headquartered in Tarrytown, New York, Nightfood is
revolutionizing the world of night snacking with its innovative offerings. With
an eye on America’s $50 billion nighttime snacking problem, Nightfood is
focused on improving the late-night snacking choices of consumers while
becoming a national brand with a billion-dollar valuation. With increased brand
recognition fostered by the uber-connected pregnancy community, Nightfood
indicates significant untapped potential for market penetration.
For more information, visit the company’s website at www.Nightfood.com
NOTE TO INVESTORS: The latest news and updates
relating to NGTF are available in the company’s newsroom at http://ibn.fm/NGTF
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Editor@QualityStocks.com
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