- Nightfood’s
unique and healthier nutritional formulation best aligns with specific
nutritional needs of pregnant women
- OBGYNs
and other pre-natal caregivers have begun to introduce Nightfood ice cream
to their pregnant patients and clients for pregnancy-related ice cream
cravings
- Nightfood
is establishing leading position in $50-billion, nighttime-snacking
category
With more than three million women pregnant at any given
time in the United States, Nightfood Holdings Inc. (OTCQB: NGTF) formal
endorsement as the official ice cream of the American Pregnancy
Association (http://ibn.fm/taOUi)
signifies an important milestone. The award-winning ice cream company is
committed to solving America’s $50-billion nighttime snacking problem and is
earning recognition in other areas of excellence along the way.
“The buzz on social media about Nightfood has been building,
and we noticed an increase in posts from pregnant women,” Nightfood CEO Sean
Folkson stated in a news release explaining the background behind the company’s
newest accolade. “Consulting with our nutrition experts, we discovered that
Nightfood’s unique formulation, among all other ice creams on the market, best
aligns with the specific nutritional needs women have during
pregnancy. Objectively, Nightfood is the single most appropriate ice cream
for moms-to-be and their cravings. This fact has now been confirmed and
endorsed by the American Pregnancy Association.”
A national health organization committed to promoting
reproductive and pregnancy wellness through education, support, advocacy and
community awareness, the American Pregnancy Association (APA) currently serves
over five million women and families a month through its website and toll-free
education helpline.
“Over 130,000 visitors daily turn to the APA website for
information about pregnancy health, nutrition, preparing for the birth
experience, naming their baby, and more,” said APA president Lynn Handley. “We’re
thrilled to be able to recommend Nightfood for those cravings that inevitably
hit for most women. With more protein, fiber, calcium, magnesium, and less
sugar, fewer calories, and ingredients to tackle nighttime heartburn, Nightfood
is a more nutritionally appropriate ice cream for pregnant women than anything
we’ve ever seen on the market, based on recommendations from the American
College of Obstetrics and Gynecology, the Mayo Clinic, and general expert
consensus on prenatal nutrition.”
With ice cream being the food most associated with pregnancy
cravings, the APA recommendation represents a major endorsement for the
flourishing ice cream company. “This groundbreaking endorsement is going to
make for a busy 2020,” said Nightfood’s sales director Jessie Trinchard.
“Nightfood has already secured distribution in major divisions of both Kroger
and Albertsons, and we’re talking to additional national and regional chains.
Now that we’re the official ice cream of pregnant women everywhere, it’s
difficult to imagine significant chains not including Nightfood in their ice
cream assortment.”
“With ice cream being pretty much synonymous with pregnancy
cravings, I think it’s great that there’s finally an ice cream brand that I can
confidently recommend to my patients,” added Dr. Jill Hechtman, MD, FACOG
OB/GYN. “Nutrition and sleep play an important role in every
pregnancy. And now so can Nightfood ice cream.”
Of course, the benefits of a delicious and nutritious ice
cream extend well beyond pregnancy. While APA has named the Nightfood treat as
the best ice cream for pregnant women, that distinction is only an added
benefit for the company that initially designed its product as a healthier,
sleep-friendly nighttime snack for everyone. Nightfood is fast establishing the
leading position in the nighttime-snacking category where American consumers
are generally dissatisfied with their choices yet are still spending more than
$50 billion annually.
For more information, visit the company’s website at www.Nightfood.com
NOTE TO INVESTORS: The latest news and updates
relating to NGTF are available in the company’s newsroom at http://ibn.fm/NGTF
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