- Legislative
changes and deeper understanding of the health benefits of CBD have made
the hemp-derived oil highly popular in the health and wellness fields
- Wildflower
Brands is constantly working on the development of its retail network to
position itself for rapid growth in these lucrative niches
- Via
partnerships, Wildflower has already doubled its retail reach, and the
company reports regular inbound contact from new retailers and potential
distributors
Much of the CBD product growth in the coming years will be
attributed to the health and wellness niches, where CBD oil is quickly becoming
mainstream due to its ability to reduce aches, control inflammation and promote
a general sense of wellbeing, as a Forbes report indicates (http://ibn.fm/mBXAQ).
A large part of this popularity can be credited to the
passing of the federal Farm Bill in late 2018. The bill legalized the production
of industrial hemp, which contributed to CBD oils becoming mainstream and being
included in a wide array of products – from ointments to edibles and even bath
bombs.
Hemp-derived CBD is already the primary driver of cannabis
production in the U.S., reports suggest (http://ibn.fm/wCa5E). Over 70 percent of the hemp derived
in the States is used for CBD oil derivation. CBD is highly versatile and a
great match to the needs of the supplement, beauty, edibles and topical product
industries. This highly lucrative market is expected to continue growing in the
next years, to reach $75 million by 2030 (http://ibn.fm/2WJ9z).
Companies like Wildflower Brands Inc. (CSE: SUN) (OTCQB: WLDFF) are
working hard to expand their product offerings and reach in anticipation of the
projected growth. Wildflower Brands is a public cannabis company developing
brands that focus on plant-based wellness and health products. The company
markets its full spectrum of CBD products to retailers in the health and
wellness niches throughout the U.S. and in legal cannabis markets.
The Vancouver-based company recently launched CBD-infused
products in collaboration with wellness guru Joel Warren (http://ibn.fm/RlDbG). Through
this collaboration, Wildflower CBD products became available at Warren’s Saks
Fifth Avenue salon.
At the beginning of 2019, Wildflower initiated a strategic
New York expansion, making its products available in over 20 health and
wellness stores throughout Manhattan. The move was a complete success, as over
40 percent of Wildflower’s online sales now originate from New York.
The company’s expansion and effective market positioning
efforts did not end there. On June 17, 2019, Wildflower announced its reception
and fulfillment of an opening purchase order from Dillard’s department
stores (http://ibn.fm/bV2Rj).
Through the partnership, Wildflower expects to gain exposure for its premium
hemp SKUs in 260 Dillard’s stores across the country.
According to Wildflower CEO William Maclean, the partnership
with Dillard’s will immediately double the number of retail locations carrying
the company’s products. Through such strategic moves, Wildflower Brands
anticipates becoming a household name, Maclean concluded.
Wildflower has also partnered up with Free People, a
prominent bohemian lifestyle brand (http://ibn.fm/8dkLo). The partnership ensures the sale of
Wildflower’s CBD+ Cool Stick, CBD+ Healing Stick, CBD+ Vanilla Soap and CBD+
Lavender Soap through the Free People website.
Currently, Wildflower holds 14 licenses for cannabis
cultivation, manufacturing, distribution and retail in California. As a result
of its strategic partnerships, the Wildflower retail network has expanded
beyond California to reach over 200 retailers in Washington and more than 20 in
New York City.
For more information, visit the company’s website at www.WildflowerBrands.co
NOTE TO INVESTORS: The latest news and updates
relating to WLDFF are available in the company’s newsroom at http://ibn.fm/WLDFF
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Editor@QualityStocks.com
Scottsdale, Arizona
www.QualityStocks.com
480.374.1336 Office
Editor@QualityStocks.com
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