- Uber
Technologies has built a global ride-sharing empire thanks to a successful
model of sustaining peer-to-peer transportation business operations
- Criminal
incidents that have played on the vulnerabilities of ride-share drivers
and passengers have led to a series of recent security enhancements
available to Uber users through the company’s mobile app
- The
new RideCheck feature uses the phone’s geolocation capabilities in
combination with the platform’s AI-driven protocols to monitor potential
concerns and respond by contacting both the driver and the passenger
- The
RideCheck feature was tested in U.S. cities including Los Angeles and
Dallas and is expected to roll out soon to the international market, where
Uber delivers services in more than 60 countries
As media reports have highlighted some dangers experienced
by both drivers and passengers using rideshare services during recent years,
multinational peer transportation company Uber Technologies Inc. (NYSE: UBER)
has developed a series of enhanced security features designed to help protect
the people using its amenities.
After a University of South Carolina college student was
kidnapped and murdered earlier this year when she got into a car she mistakenly
believed to be her Uber ride, the well-known rideshare company launched its
Campus Safety Initiative to help students learn how to avoid fake rideshare
drivers (http://ibn.fm/UpxyM).
The program features specified places for picking up rides on college campuses and
a ‘Check Your Ride’ phone app notification element that reminds riders to
verify the details of the vehicle they are anticipating.
In September, Uber announced a new safety feature for its
app that offers greater assistance to passengers and drivers using the
ride-hailing service. The new RideCheck feature uses the location sensors in
smartphones to detect the movements of Uber’s vehicles (http://ibn.fm/Hr46h). The system
uses artificial intelligence enhancements to determine if a car is doing
anything unexpected along its route, such as stopping at a premature location
or veering off on an untrusted course.
In the event of a triggering event, the system will send an
alert to both the driver and the passenger to ask if there’s a problem. The
individuals can then tap on the alert to indicate if assistance is needed or to
state that, “I’m fine.”
Uber’s safety team may be alerted to follow up with a phone
call as well, depending on the circumstances.
“Helping keep millions of riders and drivers around the
world safe is a huge responsibility with unique challenges,” Head of Safety
Products Sachin Kansal stated in a blog post about the feature (http://ibn.fm/qdq0a). “While I’m
proud of the progress we’ve made, when it comes to safety, we know our work is
never done.”
Other safety elements introduced by the company include the
addition of an in-app panic button for contacting 911, a listing of trusted
people the company can contact on behalf of the Uber user and the
centralization of safety features within the app.
The RideCheck feature was tested in major U.S. cities like
Los Angeles and Dallas, and it will soon be available in other countries as
well. In April, Uber’s officers reported that the company was operating in 63
countries on six continents, providing more than 14 million trips per day in
more than 700 cities (http://ibn.fm/vV0VM).
The report stated that Uber’s near-term expansion plans were focused on
increasing ridesharing services in Argentina, Germany, Italy, Japan, South
Korea and Spain.
“Every day, our technology puts millions of people together
in cars in cities around the world,” CEO Dara Khosrowshahi stated last year in
a blog post (http://ibn.fm/Z1Z3T).
“Helping keep people safe is a huge responsibility, and one we do not take
lightly.”
For more information, visit the company’s website at www.Uber.com
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