- The
global data analysis market is anticipated to expand rapidly, by an
additional $105.89 billion by 2023
- Data-driven
marketing currently faces adoption challenges as a result of a poor
understanding of the concept and corporate inability to collect and
interpret relevant data
- CloudCommerce
is addressing such challenges through the delivery of its intelligent,
data-driven marketing solutions
- SWARM,
CloudCommerce’s flagship solution, is an effective end-to-end market
behavior tool that allows companies to strengthen their communication
campaigns
Data is becoming the one thing that’s bound to give
companies a significant competitive advantage, as a Mind the Data Gap report
suggests (http://ibn.fm/oL8yv).
Its power, however, is still largely untapped due to the fact that companies
often struggle with inaccessible customer data or a lack of effective
analytical solutions.
Relevant data has already become a critical asset that can
promote growth in the contemporary marketplace. The size of the global data
analysis market is growing all the time. In the period from 2019 to 2023, the
market is anticipated to expand by $105.89 billion (http://ibn.fm/zd4sX). This
forecasts equates to a compound annual growth rate of 30.08 percent during the
five-year period (http://ibn.fm/PgMOQ).
Still, today’s businesses are struggling with making the
most of available data. When asked about their top obstacles to data-driven
marketing success, companies often point to marketing and sales integration
platform challenges. The absence of a strategy, lack of resources and a poor
understanding of data-driven marketing currently stand in the way, as well.
CloudCommerce Inc. (OTCQB: CLWD), a leading provider of
audience-driven business intelligence and digital marketing solutions, is
working hard to make data-driven marketing more readily accessible. The company
works on an array of audience-driven business intelligence and digital
marketing solutions. SWARM, the company’s flagship solution, is an end-to-end
data science and market behavior tool that enables businesses to fine-tune and
sharpen their marketing and communication strategies.
SWARM was launched in July 2019. It applies artificial
intelligence (AI) and market research techniques to any business activity aimed
at audience generation.
According to CloudCommerce CEO Andrew Van Noy, companies
used to adopt a blanket approach toward communication in the past. They relied
on the same message delivered across multiple channels, without finetuning
their strategies or utilizing respective platforms in the best possible ways.
Through the use of SWARM, such challenges can be overcome
effortlessly, as Van Noy detailed in a news release. “SWARM is a behavioral
science approach to audience creation and communication. It helps marketers
probe deep consumer motivations and triggers, in order to effectively predict
and influence their actions,” he concluded.
SWARM is actually a suite of solutions aimed at gathering
information from all possible sources. Once the data is collected, it gets
centralized, processed and used to make data-driven marketing decisions.
CloudCommerce automates the market research process, giving businesses thorough
insight into the marketplace and the most relevant dynamics.
Motivations, feelings and emotional responses are powerful
consumer behavior triggers. Until present, however, businesses struggled to
collect reliable data about these factors. SWARM’s artificial intelligence
mechanism makes the collection and utilization of such data possible, providing
the means to deliver more impactful marketing campaigns and influence customers.
For more information, visit the company’s website at www.CloudCommerce.com
NOTE TO INVESTORS: The latest news and updates
relating to CLWD are available in the company’s newsroom at http://ibn.fm/CLWD
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www.QualityStocks.com
480.374.1336 Office
Editor@QualityStocks.com
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