- Texas-based
CloudCommerce is building a honeycombed network of resources for its SWARM
business data-mining solution, drawing on AI and market research
capabilities to do a deep dive into information about consumer intentions
- The
company’s solutions include BUZZ, HIVE and HONEY – offerings that
facilitate research automation, audience culture identification and real
data application
- The
global business intelligence market’s revenues are expected to reach $34.3
billion by 2022, with the United States comprising a major part of the
market within the coming year
The evolution of marketplaces worldwide on the heels of the
internet’s and wireless communication’s spread throughout every continent has
created ample opportunity for forward-driven innovators to connect with
consumers that once might have been out of reach, and for brand-builders to
identify and appeal to those consumers in ways that acknowledge their
individuality as well as their place within a global community.
CloudCommerce Inc. (OTCQB: CLWD) is forging a path
into diverse industries with its audience-driven business intelligence and
digital marketing solutions, helping companies to brand themselves using strategies
that tie closely into how their consumers identify themselves.
CloudCommerce’s core flagship solution is an end-to-end data
science and market behavior solution that enables businesses to make decisions
about who to talk to, what to say and how to further motivate their targeted
audiences to act once that B2C bond has been established. The solution, titled
SWARM, launched in July as a means of applying artificial intelligence (AI) and
market research techniques to any business activity for audience generation.
“In the past, marketers have largely taken a blanket
approach to communication. The same message is often sent across an entire
customer audience with little regard for how different groups of people
communicate, build communities, and develop their purchasing habits. We
developed SWARM to help overcome these challenges,” CloudCommerce CEO Andrew
Van Noy stated in a news release announcing the rollout (http://ibn.fm/g9qnz).
“SWARM is a behavioral science approach to audience creation
and communication. It helps marketers probe deep consumer motivations and
triggers, in order to effectively predict and influence their actions,” he
added.
The global business intelligence market is expected to grow to
about $34.3 billion by 2022 at a six-year CAGR of 11.03 percent, largely driven
by new AI capabilities and wireless technologies that make data processing for
businesses accessible practically anywhere, according to analysts at Market
Research Future (http://ibn.fm/hwIfA).
MarketResearch.com anticipates a rapid approach to that revenue benchmark in
the U.S. alone, predicting that business intelligence, market research and
opinion polling will reach $31 billion in revenues by next year (http://ibn.fm/PpR2S).
SWARM is a suite of solutions that uses the industry of busy
bees as a metaphor for its ability to gather information from practically
everywhere and bring it home for processing and use. CloudCommerce utilizes
BUZZ to automate the market research process into a deep dive that lets
businesses put their fingers on the pulse of the marketplace in the moment with
a wide range of internal and external data sources, such as customer data,
social media activity and micro and macro trends. HIVE supersedes traditional
geographical-based models for targeting audiences, instead clustering people
into granular geographic “tribes” that define cultural commonalities. HONEY
interprets the core data solution into an intelligible, actionable result for
the user.
The company’s subsidiaries, Data Propria, Parscale Digital,
Giles Design Bureau and WebTegrity, further CloudCommerce’s efforts at
deploying these services from a business vertical approach that is supportive
of the ultimate aim of promoting market success.
For more information, visit the company’s website at www.CloudCommerce.com
NOTE TO INVESTORS: The latest news and updates
relating to CLWD are available in the company’s newsroom at http://ibn.fm/CLWD
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