- Supreme
Heights will focus on opportunities in the UK and European CBD health and
wellness space
- The
investment platform will benefit from Supreme Cannabis’ vast industry
experience and connected leadership team
- Supreme
Cannabis’ CEO expects the move to enhance revenue value for investors
The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF)
(FRA: 53S1), a leading Canadian cannabis producer, recently announced its
launch of Supreme Heights, a new investment platform. Supreme Heights,
established in London, will take advantage of opportunities within the United
Kingdom and Europe’s CBD health and wellness sector.
While Supreme Heights has been initiated as a separate
entity, the platform has solid foundational support and will benefit from
Supreme Cannabis’ regulatory, product commercialization, supply chain,
marketing and capital markets expertise, as well as corporate support
services (http://ibn.fm/Fsts5).
Additionally, Supreme Heights will benefit from Supreme Cannabis’ experience
launching premium brands and its team’s history of supporting health and
wellness companies in Canada and abroad.
Supreme Cannabis CEO Navdeep Dhaliwal described the
investment in Supreme Heights as a way to increase value for existing Supreme
Cannabis shareholders. “The rapidly evolving CBD markets in the UK and Europe
present compelling investment opportunities given the promising environments
for new health and wellness companies to establish differentiated brands and
capture meaningful market share,” Dhaliwal noted in a news release. “Supreme
Heights is positioned to quickly act on attractive opportunities and establish
an early mover advantage in the space.”
Supreme Heights CEO Patrick Morton brings a diverse and
valuable track record to the new position. He has more than a decade of capital
markets experience and significant industry relationships. As a co-founder of
Cannabis Invest UK, the United Kingdom’s leading cannabis investor conference,
Morton has witnessed the evolving cannabis industry change and develop, and he
has spent the last three years building a network of local and global cannabis
and CBD companies. He has also played an integral role in discussions and
action surrounding global cannabis investment opportunities.
In describing Supreme Cannabis’ role in the launch of
Supreme Heights in a news release, Morton said, “We have gained a valuable
strategic partner with a top-tier management team and highly developed
corporate services. With guidance from Supreme Cannabis, we intend to make
target investments in wellness brands that provide exposure to value-add
categories in the UK and Europe’s CBD market, including vaporizers, edibles and
beverages, topicals, and ancillary services… We are committed to positively
contributing to this emerging industry and intend to support companies that
share our standards for quality, sustainability and innovation.”
Supreme Cannabis has become one of Canada’s premium cannabis
producers as a result of its multipronged approach. The company has sincere
respect for its informed and discerning customers, recognizing their need for a
premium brand delivering a quality product. This high regard for customers,
paired with Supreme Canada’s premium product quality and ability to distribute
products coast-to-coast across Canada, has enabled the company to wholesale for
up to one-third higher in price than other competing brands in the Canadian
cannabis market.
The company’s reputation for quality and ease of access to
premium products has left Supreme Cannabis well positioned to take advantage of
the growing demand for cannabis in Canada. The country’s total cannabis market,
which includes both medical and recreational cannabis products, is expected to
yield up to $7.17 billion in 2019 total sales (http://ibn.fm/nRJWU).
Additionally, the Canadian Imperial Bank of Commerce predicts that the cannabis
industry will value at $6.8 billion by 2020, which is larger than the country’s
hard liquor market and almost as large as its wine market.
For more information, visit the company’s website at www.Supreme.ca
NOTE TO INVESTORS: The latest news and updates
relating to SPRWF are available in the company’s newsroom at http://ibn.fm/SPRWF
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