- Company
launches new line of brain-boosting drinks
- Improved
formulation includes lion’s mane mushroom, credited for positive effects
on cognitive decline
- Clinical
trial of Koios drinks underway, results expected soon
- Global
functional beverage market to reach $105.5 billion by 2021
Koios Beverage Corp. (CSE: KBEV) (OTC: SNOVF), a developer
of products designed to boost brain function and productivity, has launched the
first two flavors in a new line of beverages that has been flying off the
shelves. Pear guava has proven so popular that the company is in its second run
of production. The other flavor is peach mango. Both beverages include the new
superfood lion’s mane mushroom, which is part of Koios’ reformulated and
improved range of cognitive-enhancing drinks. Other flavors soon to come in the
same line are blood orange and apricot vanilla.
Lion’s mane mushroom has long been credited in Asian
countries for its positive effects on cognitive decline, anxiety and
depression, and numerous studies have been conducted to assess these
benefits (http://ibn.fm/dRsVP).
In addition to improving cognitive function, this mushroom has a positive
effect on digestive tract health, cardiac function, diabetes management and
more.
Denver-based Koios is a growing presence in the field of
nootropics, or over-the-counter dietary supplements that enhance cognitive
function. Its proprietary GMP-certified formula is designed to enhance focus by
increasing blood flow to the brain. Higher oxygen levels in the brain create
higher levels of cognition, enhanced functionality and improved mood. Koios’
products contain nature-based ingredients that are typically used to treat
people with Alzheimer’s disease.
The launch of Koios’ new line of beverages comes as the
company expects clinical trial results of its products to be released any day.
NeuraPerformance/Neuroptimize Brain Center, a brain lab and physiotherapy
clinic in Denver, Colorado, that is trusted by professional athletes including
the Denver Broncos football team, was contracted to carry out brain scans of
Koios users to gauge the effects of the product. The brain-scan study could
provide evidence that Koios products may enhance cognition over the long term,
as well as helping the company improve its products’ formulations and
performance (http://ibn.fm/lRclS).
Market watchers believe that the nootropics industry will
expand significantly over the next few years. MarketResearch.com predicts a 9.3
percent expansion of the function-enhancing beverage market by 2022 (http://ibn.fm/PyKvF).
Nutraingredients.com cites BCC Research, which suggests that the market will
reach $105.5 billion by 2021 (http://ibn.fm/H3KOZ).
Koios is poised to be a part of this growth, with an
available distribution network featuring thousands of retail locations across
the United States. The company has just opened up distribution into Canada via
a global shipping program through its website.
“The idea of using nootropic supplements to help boost focus
and mental acuity has been catching on with people around the world, not just
in the United States. We have particularly been seeing increased demand for our
products in Canada and are happy to be able to now meet that demand with our
global shipping program,” Koios CEO Chris Miller said in a news release
referencing the expansion into Canada.
The company has relationships with some of the largest and
most reputable distributors in the United States, including Europa Sports,
SportLife Distribution and Wishing-U-Well. Together, these distributors
represent more than 80,000 bricks-and-mortar locations across the United
States, from sports nutrition stores to large natural grocery chains including
Whole Foods and Sunflower markets. Through its partnership with Wishing-U-Well,
Koios also enjoys a large presence online, and its products are certified under
the Amazon Choice Product program.
For more information, visit the company’s website at www.KoiosBeverageCorp.com
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Editor@QualityStocks.com
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