- Customer
engagement is crucial for online retailers
- Gamification
platform employs game elements to engage website visitors
- Stake
by Chinese investors provides potential entry to huge Asian market
In the 19th century, the maxim “build a better mousetrap,
and the world will beat a path to your door” might have applied, but that
was like… two hundred years ago, when consumer choices were rather limited and
there was no internet. Marketplaces today are fiercely competitive, and the business
that eschews marketing probably won’t survive for very long. Particularly
online, marketing tools, like those provided by DeepMarkit Inc. (TSX.V: MKT)
(OTCQB: MKTDF), are crucial to attracting customers and converting their visits
into sales.
The tech company is developing gamification technology that
holds the promise of engaging customers more effectively. Since the launch of
its e-commerce toolkit in March, the company has received over 125,000 reviews
by email from merchants enjoying high conversion rates, verifiable indication
that DeepMarkit’s customer acquisition tools have proven extremely beneficial
to merchants (http://ibn.fm/wrDct).
Gamification is the incorporation of game elements into
marketing. Games are universally appealing, because they stimulate and uplift
our psyches. They are also an essential way of experiencing and learning about
the real world. The cub that playfully chases its sibling is developing the
speed required to capture antelope, which can do 55 mph. Again, Lewis Hamilton
confessed recently “before he became a racer, he used to play F1 on his
PlayStation.” Hamilton, who has won the world title four times, is the current
Formula 1 champion (http://ibn.fm/5XHlN).
Gamification activates many of the psychological attributes
– achievement, competition, collection, collaboration and community – that make
us play games. A game that awards points triggers our need for achievement, for
example. One with levels fulfils our desire for status, while another that
calls for teams fosters our sense of community. This means that cleverly
employed game attributes can be used to generate customer leads, promote
products and deliver rewards, as well as to build brand awareness and
strengthen customer loyalty.
The DeepMarkit platform – Gamify – allows merchants to build
branded games that provide incentives to website visitors, motivating them into
actions that generate leads and result in sales. The Gamify platform integrates
several gaming elements with interactive advertising and powerful visuals,
including 3D images. It is flexible enough to fit campaigns of all sizes and is
suitable for multi-channel and omni-channel approaches that incorporate web, mobile
and social media.
In addition, the platform offers a selection of easily
customizable gaming apps featuring a customer’s branded e-store, as well as
tailored landing pages, technical support, real-time analytics, data collection
and engaging marketing campaigns. The patent-pending app comes complete with
unique user incentives that draw consumers in with games and prizes, which in
turn engage shoppers, turning them into buyers and building brand loyalty. It
is available via free download on major e-commerce platforms, including
Shopify, BigCommerce and WooCommerce, and also as a plugin for WordPress, which
opens the door for easy and broad adoption.
The market for tools like those offered by DeepMarkit is
expanding rapidly. A recent report by P&S Market Research calls for “the
global gamification market… to touch $22,913.0 million by 2022,” driven by the
growing involvement of people in social sites, high adoption of gamification in
corporate and institutions and growing penetration of gadgets and display
devices. That would mean a CAGR of 41.8 percent during the forecast
period; the market was $1,698.7 million in 2015 (http://ibn.fm/8PRa3).
In June 2017, the Gamify platform attracted a $1.5 million
investment from Allstate International LLC in Hong Kong. The investment gave
Allstate a 10 percent stake in DeepMarkit. It provides an opportunity to bring
the Gamify platform into the huge Asian gaming market. Ironically, with so much
at stake, DeepMarkit is obviously not playing games.
For more information, visit the company’s website at www.DeepMarkit.com
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