Monday, January 23, 2017

Function(x) Inc. (NASDAQ: FNCX) Stole a March on the Women’s March with Wetpaint for Millennial Women

The hundreds of thousands of women who attended the Women’s March on Washington and its ‘sister’ marches across the nation and around the world attest to the magnitude of ‘girl power’. The status of women has certainly changed from what it was in the 15th century, when the English clergyman, John Mirk, wrote in a homily that survives, slightly altered, to this day: a maid should be seen, but not heard.

The multitude of maids that paraded across Independence Avenue and at other locations was certainly seen and definitely heard. The modern woman takes an active role in public affairs, but she also indulges her fancy for lighter fare by visiting the Function(x) Inc. (NASDAQ: FNCX) website Wetpaint, which, for over six years now, has been serving millennial women with the latest entertainment scoops, including television, music, and pop culture news.

Millennials, or those born between 1982 and 2000, make up about one-quarter of the U.S. population. At 83.1 million, they now outnumber the 75.4 million Baby Boomers, according to recent Census Bureau ( data. Their numbers mean they cannot be ignored.

A feature on NewsCred Insights ( stressed the need for those who market to Millennials to have relevant content. It also pointed out that you can ‘catch Millennials where they live: on social media’. Millennial women, it seems, make up the majority of users on social media platforms such as Facebook, Pinterest and Instagram. Men prefer online discussion forums like the once profanity-laced Reddit. Gender differences on Twitter, Tumblr and LinkedIn are not, according to the Pew Research Center (, significant. Most fascinating of all was the discovery that 70 percent of millennial women consider shopping to be entertainment. Who would have guessed?

That’s why, in 2010, Function(x) launched the Wetpaint Entertainment platform designed to offer the 18–34 year old female demographic information, entertainment and information on entertainment. On Wetpaint, Generation Y females can get the latest updates and breaking news on TV shows, celebrities, reality gossip, music, and fashion. The site, which depends on an advertising-based revenue model, publishes more than 55 new articles, videos and galleries each day.

To enhance its digital publishing business, Function(x) recently acquired the assets of Rant Inc., a leading digital publisher of original content across 13 different verticals, most notably in sports, entertainment, pets, cars, and food. The combined Wetpaint and Rant properties currently have approximately 13.5 million fans on their Facebook pages and generate an average of 14.4 million visits per month.

Another Function(x) property is Choose Digital, a white-label digital marketplace featuring a wide up-to-date range of digital content, including music, movies, TV shows, e-Books and audio books. The site offers an aggregation of movie and TV content plus content sourced from the world’s leading record companies and book publishers.

Function(x) also offers a daily fantasy sports experience both directly to consumers and to businesses desiring turnkey solutions through its majority ownership of DraftDay Gaming Group, which is well-positioned to become a significant player in the explosive fantasy sports market.

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