People have always
been interested in staying healthy and having a long lifespan. But in the past
10 years, consumer interest in ways to maintain a healthy lifestyle has surged,
as measurable by market statistics. According to the Nutritional Business
Journal, the market for nutritional supplements (or in general terms: vitamins,
minerals, and supplements) reached $32 billion in 2012. The journal projected
that these sales will reach $60 billion by 2021, an increase of 87.5% over a
nine-year spread.
The growth in sales
of nutritional supplements is reflective of growth in other health-related
markets. According to Partnership Capital Growth, a merchant bank that focuses
on the “healthy, active, and sustainable living” marketplace, there are a
number of indicators of burgeoning American consumer interest in staying
healthy across a range of sectors:
• Sales of natural and organic food and
beverages grew by 85% between 2005 and 2009, as opposed to 2-3% annual growth
for conventional food and beverage products.
• In the United States, sales of
organic food and beverages grew from $1 billion in 1990 to $24.8 billion in
2009.
• American consumer sales of nutrition
products increased 4.4% to $108.3 billion in 2009.
These market
statistics and others are in conjunction with another burgeoning trend within
the United States: obesity. According to PCG, the obesity rate in the United
States has tripled in the past 30 years; at present almost 75% of Americans are
overweight, obese, or extremely obese.
NutraNomics, a
nutritional products manufacturer, was started by Dr. Tracy Gibbs in 1995 for
meeting this public need. More than just a manufacturer in the nutritional
products space, NutraNomics aims to increase human health and longevity through
education and self-awareness. The company offers a wide range of health
products that complement healthy eating and active lifestyles. Where the
company’s products differ from approximately 95% of multivitamins available
today is their nutritional composition. Many multivitams are isolated and/or
synthetic, and therefore lacking in nutritional components that are crucial for
the human body. The body is therefore unable to fully benefit from these
multivitamins because of their lack of nutritional value.
As an alternative,
NutraNomics’ supplements are made from superior food-based and plant-based
blends with high bioavailability. Because these products are packed with key
nutrients, consumers are able to enjoy increased vitality and enhanced personal
well-being. They are free of completely gluten and genetically modified
organisms.
Aside from products,
NutraNomics strives to promote public health through education. Through its
educational division, the Health Education Corporation, the company offers a
range of educational materials on health, wellness, nutrition, and other areas,
in the form of DVDs and books. These DVDs and books are available for purchase
along with the company’s nutritional supplements.
At present,
NutraNomics enjoys a reputation of being a leading brand for the manufacture of
nutritional products. Having produced and branded its own line of nutritional
products, the company has since made these products available to consumers
through retail and wholesale outlets. NutraNomics is the force behind the
production of numerous formulas for hundreds of other companies as well.
Because of its
commitment to helping foster global health and well-being, NutraNomics has
sales personnel in the USA, Canada, Taiwan, Japan, Singapore, Philippines,
Malaysia, Korea, and Poland. Recently, the company announced that it would be
extending its line of products in the United States so that the products would
be available in more retail and online outlets. With key business relationships
in place, NutraNomics looks to emerge as a leading advocate for “clean living”
in the growing health and well-being market space in the United States and
abroad.
For more
information, visit: www.nutranomics.com
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