NutraNomics® has
developed a considerable brand presence since the roll out of their line of
nutritional food products back in 1995, accelerated by mounting global health
trends which run parallel to NNRX’s own guiding philosophy that education and
self-awareness are crucial components for maximizing health and longevity. The
company continues to lead the way today as a dominant R&D force in the
world of high-quality vitamins and supplements, offering a comprehensive array
of gluten-free, non-GMO, whole food-based products which constitute a
revolutionary alternative to all of the synthetic, chemical-based vitamins and
supplements currently found on most store shelves. Part of the NNRX approach,
and another big reason for the company’s success, has been their continued
teaching efforts through the educational portion of the company, Health
Education Corporation®, which is dedicated to providing the latest insights and
guidance in health, nutrition, and wellness to consumers.
NNRX’s product
portfolio addresses a massive, growing global market with a combined one-two
punch of premium quality vitamins/supplements and the crucial healthy living
guidance to go along with those products, a type of educational initiative
about proactive health decisions seemingly absent in the modern medical industry.
We are now seeing systemic health crises throughout the western world linked to
poor diet and sedentary lifestyle and those same trends are now starting to
crop up all over the rapidly modernizing world. The 2014 Global Supplement and
Nutrition Industry Report, put out by one of the top research publishers in the
space today, Nutrition Business Journal, indicates that the global supplement
market hit roughly $96B in 2012 (28% supplements, 29% natural and organic
foods, 32% functional foods, 11% natural/organic personal care and household)
and most likely climbed 8% to around $104B just this last year. Little wonder
as the U.S. is in the vice-like grip of a full-blown obesity epidemic according
to National Center for Health Statistics data from 2012, with over 35% of the
adult population obese and headed for 44% in every state by 2030 if underlying
causes remain unchanged (Trust for America’s Health/Robert Wood Johnson
Foundation, 2012). NNRX understands the underlying phenomenology on obesity
extremely well and has gone to great lengths to formulate solutions for what is
now considered a complex disorder and which is a major risk factor for
cardiovascular disease, diabetes, cancer, stroke, and hypertension.
In fact, founder,
Chairman and CEO of NNRX, Dr. Tracy K. Gibbs, who is also the company’s chief
product formulator, spearheaded development of the company’s dietary and
supplement protocol for heart disease, which focuses on the very latest
university studies indicating that inflammation related to C-Reactive Protein
may be vastly more important than cholesterol (the typical metric) for
determining heart health. The company’s dietary protocol for heart health
emphasizes cutting out low fat foods and trans fatty acids from products like
margarine, which disrupt the body’s balance of good fats and is geared more
towards reducing overall C-Reactive Protein levels. This protocol is then
enhanced through the use of NNRX’s Lipid Systemic Enzyme supplement to aid digestion
of all foods, but particularly fats and lipids, helping to restore proper
metabolism and improve oxygen delivery by cleaning up the plasma (otherwise
rife with triglycerides, urates, and undigested foods), while subsequently
reducing stress on the liver. Further supplementing this protocol with NNRX’s
new All Omega product, a 100% natural fish oil from Salmon (non-distilled or
CO2 extracted), as well as their PhytoNutrient (for chasing out free radicals,
softening up the capillaries for improved circulation and naturally fighting
inflammation) and The Works products (broad-spectrum mineral content aids fat
assimilation while increasing energy and fortifying the body’s own immune
system), can yield significant improvements when it comes to heart health. This
overall healthy solution set of protocols embodies a perfect example of where
the long-term potential is for NNRX as prevailing health trends continue to
pick up steam.
American Heart
Association data from 2011 indicates that coronary heart disease alone cost
around $108.9B/year just here in the United States. According to more recent
2014 statistics on heart attacks, a whopping 720k or more Americans have an
attack every year, the majority of which are first-timers. Furthermore, almost
half of those first time heart attacks occur outside a hospital, clearly
indicating the lack of education in the general population about the onset of
heart disease and its symptoms. NNRX has a clear business model to strike with
and the iron gets hotter by the day. Not just here in the U.S. mind you, but
all around the globe, as more and more people find themselves at a desk,
leading a sedentary lifestyle where their diet is also devoid of the natural
plant and food-based nutrients their bodies need to maintain optimum health.
The quality and
safety of NNRX’s natural, American-made products (rolling out of cGMP-compliant
and FDA-approved facilities) is stark contrast to the synthetic multi-vitamins
and other typical fare consumers find on the shelf today, often sourced from
the same, tiny handful of Chinese chemical producers. Food-based products like
those offered by NNRX feature optimum bioavailability and are rapidly taken
up/readily recognized by tissues in the body. Such highly bioavailable
nutrients are essential for cellular health and represent a new paradigm
compared to the synthetics found in a typical competitor’s products, which are
largely rejected by the body or only marginally effective, with the vast
majority of what the consumer has paid for ending up flushed out of the body as
waste. The premium bioavailability in the company’s product portfolio is due to
both NNRX’s proprietary Glycoprotein Matrix® technology, which allows the
company to extract high concentrations of vitamins and minerals in their natural
form, and also due to their patented Assimilation Enhancing System®, a powerful
mix of mineral cofactors and planet-based enzymes that further increases the
body’s ability to effectively utilize the natural ingredients.
Tighter regulations
on the sector which are emerging globally, ranging from stricter Chinese
registrations and enforcement to new “herbal medicine” standards in England,
collectively represent vast, burgeoning end markets addressed by NNRX’s superb
product line up. The same trend in Brazil is essentially moving all of Latin
America in this tighter regulatory direction as well, due primarily to Brazil’s
role as the largest regional Latin American market. NNRX is well equipped to
hit hard and fast across the global stage, with a slick e-commerce site,
growing retail presence and highly-trained sales reps serving key markets in
the US and Canada, as well as in Japan, Korea, Malaysia, the Philippines,
Singapore, Taiwan, and Poland.
Speaking of the
Philippines, NNRX inked a key expansion deal towards the end of January this
year there with one of the pioneers and trend setters in multi-level marketing,
Philippine health and natural products distribution giant, UNO International
Corp., shortly before which NNRX CEO Gibbs had given an influential speech at
the UNO Regional Convention in Manila. This key deal with the only
ISO-certified MLM in the Philippines was announced just two days after NNRX got
the first of what is anticipated to be many more purchase orders from UNO. This
initial purchase order was for 20k bottles of the company’s exceedingly popular
enzyme formulations, which will be distributed by UNO’s network throughout the
Philippines.
More info on
Nutranomics is available at www.nutranomics.com
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