Skinny Nutritional Corp. announced revenues of $1,125,700 for the three month period ending on March 31, 2009. Compared to the period ending March 31, 2008, in which the company posted $43,400 in revenue, this represents an increase of $1,082,200. The company attributes this increase to an expansion of their distribution network in 20 states; As a result, Skinny Nutritional Corp. sold 130,700 cases of Skinny Water for the three months ending March 31, 2009 compared to 7,300 cases for the same period in 2008 (1 case = twelve 16 ounce bottles).
Additionally, Skinny Nutritional Corp. reported a net loss of $847,800 for the three months ending March 31, 2009, compared to $394,900 for the same period in 2008. Because the company’s marketing, advertising, general and administrative expenses increased by approximately $783,200 for the 2009 first quarter to $1,131,325, as compared to a total of $348,147 for the same period in 2008, the company posted a loss. Of this amount, $239,000 of the loss for the 2009 period was non-cash charges for the equity issued for compensation and services.
Ron Wilson, President and CEO of Skinny Nutritional Corporation commented, “Calorie conscious consumers are changing their beverage buying habits and great tasting Skinny Water is perfectly positioned to take advantage of this consumer trend. We are building a team of experienced beverage professionals and a distribution network to handle the increased demand for Skinny Water that we are working to build. We are also making a concerted effort to get Skinny Water on the shelves of retailers. This includes investing in slotting fees, price promotions, coupons, sampling and advertising in in-store circulars. We have recently introduced a new flavor, Orange Cranberry Tangerine and are continuing to improve our production and distribution processes to improve our profit margins.”
The Skinny Water line features six great tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Orange Cranberry Tangerine (Wake Up) Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V), and Peach Mango Mandarin (XXX-Detox). Every bottle of Skinny Water has calcium, potassium, and EGCG and has zero calories, sugar, sodium, no preservatives, and all natural colors and flavors.
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