Thursday, May 21, 2009

BrandPartners Group Inc. (BPTR.OB) Forms Strategic Alliance With Rockefeller Consulting

BrandPartners Group Inc. has 25 years of experience designing retail environments and retail communications programs for more than 2,000 clients at 30,000 retail locations worldwide. The company’s particular focus has been on the financial services industry.

BrandPartners announced that it has formed a strategic alliance with Rockefeller Consulting Group/Insight Capitalists, a firm that specializes in identifying and implementing strategic growth opportunities for clients across a broad range of industries. Through this exclusive partnership, the two companies will create integrated engagement teams that deliver a complete strategy-to-translation solution to clients.

Bob Raleigh, CEO of Rockefeller, stated, “With this alliance, clients do not have to choose and separately manage a traditional management consultancy, an advertising agency, and a branding and design firm. Our one integrated team approach provides one point of contact for the client.”

David Vazdauskas, Chief Marketing and Strategy Officer for BrandPartners, commented, “With the Rockefeller consulting Group/Insight Capitalists expertise in identifying opportunities for value creation and laying out specific pathways for growth, and BrandPartners’ experience translating these strategies into a compelling retail customer experience, this alliance creates a seamless end-to-end offering for companies having a growth imperative.”

The BrandPartners alliance with Rockefeller Consulting will initially focus on the tremendous growth opportunities both firms see for institutions of all sizes in the financial sector. As James Brooks, CEO of BrandPartners said, “Like all other retailers, financial institutions grow by either attracting new customers or increasing share of wallet from current customers, or ideally both. This alliance is laser focused on helping financial institutions grow deposits, and setting clear pathways to that growth.”

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