- XESP continues to affirm its commitment to optimizing companies’ growth, mainly through its managed service that offers digital activation and engagement solutions
- Its proprietary technology, the Digital Engagement Engine(TM), which utilizes automation, unique data management, and a modern workflow, has proven to offer what no other competitor offers in the market
- This product is founded on critical principles integral to building customer loyalty, among them the importance of meeting customers’ demands for the modern digital experience
- Through this proprietary technology, XESP offers a solution that makes addressing the changing consumer demands a lot easier, faster, and more efficient
Electronic Servitor Publication Network (OTCQB: XESP), is a digital engagement company and a market disruptor offering cutting-edge data analysis and intelligent technology to help enterprises reach their target markets. Through its managed service, which offers digital activation and engagement solutions, the company looks to provide superior intelligent interaction management, dynamic content provisioning, and a logic-driven workflow, all tested avenues for elevating customer experiences and response.
XESP is focused on the use of evolving technologies to increase customer reach and spur organizational growth. The company’s proprietary technology, the Digital Engagement Engine(TM), is an example of the company’s focus on solutions that directly address clients’ digital engagement needs.
By utilizing a combination of automation, unique data management, and a modern workflow built on a microservices architecture, XESP can offer what no competitor offers in the market. The company has differentiated itself through this technology, offering a unique value proposition.
“The Digital Engagement Engine(TM) isn’t just another marketing or technology tool; it’s a way to develop real connections with target markets.”
A recent Destination CRM article written by Trey Simonton of MadCap Software points to 4 ways for building customer loyalty (https://ibn.fm/VvNRK):
- Meet customers’ demands for modern digital experiences
- Leverage online guides to upsell related offerings
- Use online tutorials and guides to attract new customers
- Support growing customer calls for sustainability
XESP’s offering is founded on such basic principles, serving as the building blocks for the managed services the company provides and how it tailors its Digital Engagement Engine specifically to the needs of the intended customer.
For starters, for a business to build customer loyalty, it must more effectively meet customer demands, specifically for the modern digital experience that defines the industry today. With more sales being conducted online, digital experiences can no longer be ignored. In 2022, over 21% of global retail sales were all conducted online. This amounted to $5.7 trillion, with 2.14 billion people shopping online in 2020 (https://ibn.fm/n71pq). Meeting these people’s demands for the modern digital experience makes a massive difference between a successful and failed business today.
Another principle is leveraging online guides to upsell related offerings. With more customers today preferring self-service over calling a support center, more businesses are moving toward enabling this functionality, although live personal interactions can be kept as one of the options. XESP, through its technology, is helping to refine the process, offering innovative solutions that present offers for related products tailored to specific customers, their purchase history, and overall preferences.
This of course also complements the growing customer calls for sustainability, with 79% of consumers pushing for brands to focus on developing working practices that consider the environment.
As consumer demands continue to evolve, especially in this digital age, more businesses are learning the importance of the internet and are being forced to cater to the changing consumer demands. XESP, through its proprietary technology, offers a solution that makes the entire process easier, faster, and more efficient, with a guarantee of elevating customer experiences. By offering meaningful customer interactions, businesses can realize growth, higher customer retention, and customer satisfaction in the long run.
“That meaningful interaction drives a greater relationship with your audience and trust,” noted Peter Hager, XESP’s CEO. “Ultimately, it drives greater growth in your organization and, very simply put, replicates what you do face-to-face. And if we can do that online, which the Digital Engagement Engine helps you do, you’re going to produce better results,” he added (https://ibn.fm/1501i).
For more information, visit the company’s website at www.XESPN.com.
NOTE TO INVESTORS: The latest news and updates relating to XESP are available in the company’s newsroom at https://ibn.fm/XESP
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