- Electronic Servitor Publication Network, a technology-oriented digital engagement and activation company, is pioneering an evolution of digital marketing through its Digital Engagement Engine(TM), for the next generation of technology-enabled businesses
- Experts hold that sales leaders will need to rethink better ways to meet buyers’ inflated digital expectations
- As technology advances, companies are poised to move beyond simple automation and assisted selling to true augmented selling, where technology is positioned to play an active role in the design and execution of the sales process
- XESP is deploying its tech stack to create meaningful connections and drive the evolution of digital marketing
Technology is central to unlocking seller productivity and facilitating high-quality deals. However, according to Gartner, this is only possible when companies embrace technology and its applications as a teammate for sellers rather than merely a tool or a replacement. When looked at from this perspective, and amid a tech revolution that is giving technology more responsibility, new technological systems have the potential to transform the role of the seller, according to Robert Blaisdell, a Senior Director Analyst in Gartner’s Sales Practice (https://ibn.fm/oOIPA).
“A new approach that marries technology advances with the distinctive abilities that human sellers bring to a deal is required to adapt to customers’ changing needs and drive real commercial outcomes,” explains Blaisdell. “Sales leaders will need to rethink how to meet buyers’ inflated digital expectations. Those who don’t risk distancing themselves from buyers and leaving money on the table.”
As technology advances, it is increasingly playing a greater role and becoming fully embedded into operations. As a result, a recent article in Destination CRM notes (https://ibn.fm/8jqXe), companies “can finally move beyond simple automation and assisted selling to true augmented selling, where technology plays an active role in design and execution of the sales process.” Accordingly, sellers can rely on technology as their teammates, enabling them to assign or delegate roles associated with basic customer interactions or lead generations.
Some of the technologies that experts recognize as the top sales priorities in 2023 include content management, generative AI-powered email, digital sales rooms (“DSRs”), customer data platforms, digital engagement platforms, visual collaboration tools, virtual reality (“VR”), no-code workflows, workstream collaboration, conversational intelligence, visual configuration, narrative automation, buyer intent data collection tools, forecasting technology, and ChatGPT.
Amid recognition of the role that these technologies are poised to play in the future of sales and business, technology providers like Electronic Servitor Publication Network (OTCQB: XESP) are emerging to serve the next generation of technology-enabled businesses. XESP, a technology-oriented digital engagement and activation company, is pioneering the next step in the evolution of digital marketing with its Digital Engagement Engine(TM).
“Our Digital Engagement Engine isn’t just another marketing tool. It’s a way to develop real connections with your target market. And it’s the future of marketing,” explains the company. As the future of marketing, the Digital Engagement Engine is built on a robust stack of cutting-edge data analysis tools, smart technologies, and microservices, which, combined, enable it to identify the narrowest of niches within a company’s target market, create content that meets customers’ exact needs, and deliver content at the right moment when customers need it.
The company’s tools (a combination of its unique tech stack and proven processes) provision content, ensuring the message is well understood and is delivered in such a way that maximizes its potential for influence across both targeted audiences and new communities a company would like to engage. The tools also sort metadata, prior to launch, that will create the broadest of interest impacting both direct and indirectly related communities (https://ibn.fm/1sf91).
Upon launch, the tools analyze the initial launch data, autotune themselves, and begin redirecting to increase the reach of the content across online communities through omnichannel publications. Finally, the tech stack and tools loop back to the previously learned data – as well as any new data – enabling them to keep optimizing. In this regard, the tech stack continuously improves, driving better results for clients on a regular basis.
According to Electronic Servitor Publication Network’s case study, the company has already seen incredible results across multiple industries. Businesses within non-trending verticals, for example, are experiencing results that are nine times the industry average, while those within trending verticals are posting results that are seven times the industry standard (https://ibn.fm/kNeML).
In addition to blending several technologies that experts see as the top sales priorities in 2023 – including content management, digital engagement platforms, and more – XESP’s Digital Engagement Engine™ and processes are creating meaningful connections, driving the evolution of digital marketing, and serving the next generation of technology-enabled businesses.
For more information, visit the company’s website at www.XESPN.com.
NOTE TO INVESTORS: The latest news and updates relating to XESP are available in the company’s newsroom at https://ibn.fm/XESP
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