- Plant community brand builder PlantX Life Inc. is a growing e-commerce hub with over 5,000 products reflecting its focus on plant-based foods, greenery, textiles, and other items
- The company recently opened a brick-and-mortar store in the San Diego, Calif., area, adding to locations in Venice Beach and the Vancouver, British Columbia area
- The company is preparing to next open stores in Tel Aviv, Israel, and then in a pair of malls in Ontario, near Canada’s legislative capital as part of its international upscaling
- PlantX Life’s weekly podcast series, YouTube channel videos, informative blog and e-commerce portal are a means of providing education on the lifestyle’s benefits not only to fans of plant-based products, but also those who have been reluctant to set foot inside a physical store where vegan items are sold
Plant-based lifestyle e-commerce hub PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) has established a new outlet for its branded products with the grand opening of its new XMarket cafe and store in the San Diego area, joining PlantX’s physical store at Venice Beach (https://ibn.fm/YP7G7). The store has become part of the corporate family begun with the company’s flagship store and dining outlets in the Vancouver, British Columbia area, and will soon be joined by a store and web presence in Tel Aviv, Israel, then retail mall outlets in Toronto and Ottawa, Ontario (https://ibn.fm/2pGxU).
The expanding footprint of the company’s XMarket store locations worldwide strengthens PlantX’s aim of diversifying its clientele as it also builds its e-commerce marketplace on a vision of becoming a one-stop shopping destination for the plant-based community, a megalith vegan Amazon.
PlantX isn’t simply attempting to build retail channels. The company’s love of vegan and other plant-based interests is leading it to increase public knowledge of the wide spectrum of plant-based products, recipes, and lifestyle benefits, through educational channels such as its weekly podcast, blog and YouTube presence.
“In plant-based living, there is a big challenge. For the people who don’t believe in a plant-based lifestyle, right away their back goes up a little bit about even entering into the store or in the environment,” PlantX Founder Sean Dollinger said during a September interview (https://ibn.fm/RYM74).
“(XMarket partner) Matthew Kenney, arguably the No. 1 vegan chef in the world, … said it best. He said, ‘Why do you need to point out that it’s plant-based at the end of the day?’ And we’ve put a whole spin now on our markets calling it XMarket,” Dollinger added. “Now that it’s just called XMarket, why would you not go and explore and check it out? … We’ve tried to apply this concept to our e-commerce where (we’re focused on) getting people in the door. Let them just come, let them just try and we know that they’ll be hooked on it.”
The blog’s recent entries have addressed topics such as the focus on vitamin B12 in a plant-based diet, the importance of including “superfoods” in meal choices, and non-food topics such as “Plant Variegation 101” and “Plant-Based Slang.”
“A healthy body is one that has a healthy digestive system to break down and absorb all the nutrients it receives,” the Oct. 31 entry on tips for improving digestion begins (https://ibn.fm/pZb9v), coinciding with the day when millions of American children collect pre-packaged, sugar-and-fat-loaded candy treats during trick-or-treating.
PlantX’s brand ecosystem has already made it a seller of more than 5,000 products in harmony with its love of all things plant-based, and the company aims to continue expanding into cosmetics, clothing and other product brands as well as food services.
For more information, visit the company’s websites at www.PlantX.com, www.PlantX.ca, and https://investor.plantx.com/ and view PlantX for Plant-Based Investors.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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