InnerScope Hearing Technologies (OTC: INND), an emerging and disruptive leader in the direct-to-consumer (“DTC”) hearing technology space, recently launched a six-month national “Media Blitz” campaign aimed at an estimated 48 million Americans currently suffering from hearing loss (https://ibn.fm/kdCpp). This move was on the heels of President Biden’s signing of a sweeping executive order in early July, aimed at promoting “greater competition in the American economy,” that directs the U.S. Department of Health and Human Services “to consider issuing proposed rules within 120 days for allowing hearing aids to be sold over the counter” (https://ibn.fm/oG58N). “InnerScope Hearing Technologies is favorably positioned to capture the anticipated increase in consumer demand through direct-to-consumer sales of its Bluetooth-powered self-adjusting rechargeable hearing aids at its dedicated online store,” reads a recent article discussing the company. The piece quotes InnerScope CEO Matthew Moore, saying, “The launch of our Hearing Loss Media Blitz Campaign could not have come at a better time.” Moore spoke of optimal launch of the campaign after the executive order from President Biden and his remarks on making hearing aids more affordable and able to be sold over the counter in pharmacies without any medical evaluation. “InnerScope’s hearing aids work with any smartphone, require no medical evaluation or professional help, and deliver the same personalized hearing quality and satisfaction as hearing aids sold by hearing care professionals.”
To view the full article, visit https://ibn.fm/CZ6ab
About InnerScope Hearing Technologies Inc.
InnerScope is a manufacturer, distributor and retailer of direct-to-consumer (“DTC”) U.S. Food and Drug Administration (“FDA”)-registered, Bluetooth app-controlled personal sound amplifier products (“PSAPs”), hearing-related treatment therapies, doctor-formulated dietary hearing and tinnitus supplements, and hearing and health-related products targeting primarily the 48 million Americans suffering from hearing-related issues. The company’s overall mission is to improve the quality of life of the 70 million people in North America and 1.5 billion people worldwide who suffer from some form of hearing loss. The management team of InnerScope is applying decades of industry experience and believes it is well-positioned with its affordable Bluetooth app-controlled self-adjusting hearing technology (visit myHearIQ.com) and its innovative in-store sales and delivery system with its point-of-sale free self-check hearing screening kiosks (“Hearing Kiosks”) to directly benefit when the Over-the-Counter (“OTC”) Hearing Aid Act becomes enacted (expected late 2021 based on the president’s executive order issued on July 9, 2021). The OTC Hearing Aid Law allows OTC hearing aids for perceived mild to moderate hearing loss to be sold in retail stores without seeing a professional or having a medical evaluation. The Hearing Kiosk is designed to enable the tens of millions of people with undetected or untreated mild to moderate hearing loss to treat themselves with the company’s easy, convenient and affordable (see InnerScope’s Hearing Health Flexible Subscription Plans) OTC hearing aids in-store, off the shelf and/or by DTC online affordable hearing aid options. For more information about the company, visit www.INND.com.
NOTE TO INVESTORS: The latest news and updates relating to INND are available in the company’s newsroom at https://ibn.fm/INND
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