- Entered industry during pandemic with aggressive approach to target specific demographics, attract new gamers
- eSports betting increased by almost 3,000% in March 2020, 124% in April, and 36% more in May
- Gamers, seasoned gamblers and newbies brought into the platform enticed to increase participation through loyalty, gamification programs
Mobius Interactive launched three differentiated brands simultaneously in September 2020. While the gambling industry as a whole saw a decline in 2020, esports and online gaming saw a surge in users. Mobius’ three brands — Aragon Casino, Club Double and MobiusBet — target specific demographics and interests and hone in on the growing esports segment expected to reach a value exceeding $1.7 billion in 2021.
The COVID-19 pandemic played a toll on gambling and betting activities in 2020 (https://ibn.fm/yU6KJ). So much so that IBISWorld projects a revenue fall for the industry of 27%. This is in large part due to the lack of spectators at live events. As spectator sporting events begin to reopen with social-distancing measures in place, the industry anticipates some recovery as companies learn to pivot and approach reopening challenges. IBISWorld projects the 2021–22 year to be strong and estimates an increase in revenue by 23.9%.
While in-person spectator gambling sports such as horse racing saw a decline in revenue, esports thrived. People stuck in lockdown sought an escape and a measure of social interaction. According to the IBISWorld report, esports betting increased by 2,992% in March 2020, then another 124% in April, and 36% more in May. What began as a substitute activity looks to be quickly becoming the norm, providing an even safer alternative to social-distancing constraints placed on live events.
Mobius is looking to grow through multiple touchpoints. Through targeted marketing efforts, the company is attracting newbies to the world of online gaming and seasoned gamblers.
According to IBISWorld only 0.2% of adults in an April YouGov survey reported that they had started gambling for the first time at the beginning of the pandemic. Mobius is raising the stakes. A partnership with Puurl is providing the opportunity to attract players shopping online with “soft gaming.” Individuals who might not typically be attracted to the platform are enticed with the opportunity to place a bet on an object they were looking to purchase.
The company is also seeking out high-value players by partnering with more than 600 VIP and Master gaming affiliates. Once a customer, seasoned or “soft,” is brought in, the platform works through loyalty and gamification programs to increase participation.
Mobius may be a new company, but the company’s leadership team brings more than four decades of hands-on experience in the industry. In the last three years alone, the company’s management team is responsible for launching 30 successful products. If their track record is any indication, Mobius is worth betting on.
For more information, visit the company’s website at www.MobiusInteractive.Ltd.
NOTE TO INVESTORS: The latest news and updates relating to Mobius are available in the company’s newsroom at http://ibn.fm/Mobius
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